Sustainable Technology and Entrepreneurship


Journal Name: Sustainable Technology and Entrepreneurship

Journal Type: Q1
ISSN: 27730328
Country: Netherlands
Subject Area and Category: Economics, Econometrics and Finance Economics and Econometrics Economics, Econometrics and Finance (miscellaneous) Finance
Publisher: Elsevier B.V.
Research Ranking: 583
Publication Type: Journals
H-Index: 20
Coverage: 2022-2025
Editors-in-Chief: osé Manuel Guaita
Research Impact Score: 0.6
Impact Factor: N/A
SCIMAGO SJR: 2.840
APC Cost: 1800 USD
Contact Email: N/A
Address: N/A

Overview

In an era defined by climate change, resource scarcity, and environmental degradation, the fusion of sustainable technology and entrepreneurship is emerging as a powerful force for positive change. Entrepreneurs across the globe are harnessing innovative technologies to create eco-friendly solutions that not only address environmental challenges but also drive economic growth and social progress. This intersection of sustainability and innovation is shaping the future of business, offering opportunities for impact-driven ventures that prioritize both planet and profit.

What is Sustainable Technology?

Sustainable technology refers to innovations designed to reduce environmental harm, conserve resources, and support long-term ecological balance. This includes renewable energy solutions such as solar and wind power, green building materials, waste management systems, electric vehicles, water purification technologies, and more. These technologies aim to minimize carbon footprints, reduce waste, and promote energy efficiency.

By integrating sustainability into design, production, and consumption processes, these technologies help businesses meet growing environmental regulations, reduce operational costs, and improve brand reputation among eco-conscious consumers.

The Role of Entrepreneurship

Entrepreneurship plays a vital role in advancing sustainable technology. Startups and small businesses often drive the rapid development and deployment of green innovations. Unlike traditional corporations, which may be slower to adapt, entrepreneurial ventures are typically more agile and open to disruptive ideas.

Sustainable entrepreneurs—often called “ecopreneurs”—identify gaps in the market where environmentally friendly alternatives can thrive. Whether it’s creating biodegradable packaging, launching a zero-waste fashion line, or developing smart energy solutions, these business leaders are paving the way for a sustainable future.

Benefits of Sustainable Entrepreneurship

  1. Environmental Impact: Sustainable startups help mitigate pollution, combat climate change, and preserve natural resources.

  2. Economic Growth: Green technologies create new industries and jobs, boosting local and global economies.

  3. Consumer Demand: Eco-conscious consumers increasingly support businesses that align with their values.

  4. Competitive Advantage: Companies that prioritize sustainability can differentiate themselves in crowded markets.

Challenges and Opportunities

Despite its promise, sustainable entrepreneurship faces several challenges. These include high upfront costs, regulatory hurdles, and the need for ongoing research and development. However, government incentives, impact investing, and increasing public awareness are helping to lower these barriers.

Additionally, technological advancements like artificial intelligence, blockchain, and IoT (Internet of Things) are expanding the possibilities for sustainable innovation. These tools enable more efficient energy use, transparent supply chains, and better resource management.

About

In today’s rapidly evolving world, sustainable technology and entrepreneurship are at the forefront of shaping a more eco-friendly and economically resilient future. As global concerns around climate change, pollution, and resource depletion intensify, the integration of sustainability into business models is no longer optional—it's essential. Entrepreneurs are stepping up with innovative solutions that combine technology with environmental responsibility, driving both positive impact and profitability.

What is Sustainable Technology?

Sustainable technology refers to innovations designed to minimize environmental damage, conserve natural resources, and support long-term ecological balance. These technologies include renewable energy systems (like solar, wind, and hydroelectric power), energy-efficient appliances, electric vehicles, smart farming tools, biodegradable materials, and sustainable water purification methods.

The core goal of sustainable technology is to meet current needs without compromising the ability of future generations to meet theirs. This involves reducing carbon footprints, minimizing waste, and optimizing the use of energy and raw materials.

The Role of Entrepreneurship in Sustainability

Sustainable entrepreneurship is the practice of building businesses that focus not only on financial success but also on social and environmental impact. Entrepreneurs play a crucial role in promoting sustainable development by identifying environmental challenges and creating market-driven solutions.

Startups and small businesses are often more agile and innovative than larger corporations, enabling them to adapt quickly and bring eco-friendly products and services to market. These “green entrepreneurs” or “ecopreneurs” are launching ventures in areas such as clean energy, sustainable fashion, zero-waste packaging, ethical food production, and green construction.

Benefits of Sustainable Technology and Entrepreneurship

  1. Environmental Protection: Reduces pollution, preserves ecosystems, and promotes biodiversity.

  2. Economic Growth: Opens new markets, creates green jobs, and boosts sustainable investments.

  3. Consumer Appeal: Meets the growing demand for eco-conscious products and services.

  4. Long-Term Viability: Builds businesses that are resilient in the face of climate and regulatory risks.

  5. Innovation: Encourages new ideas that solve real-world problems sustainably.

Challenges and Opportunities

Despite its growing importance, sustainable entrepreneurship faces challenges like limited access to funding, regulatory barriers, and the high cost of green technologies. However, there are also significant opportunities:

  • Government Support: Incentives, grants, and tax breaks for sustainable businesses.

  • Green Investment: Rise of impact investors and ESG (Environmental, Social, and Governance) funds.

  • Consumer Trends: Increasing preference for brands with strong sustainability values.

  • Tech Integration: Use of AI, IoT, and blockchain to enhance efficiency and transparency in sustainability

Scope

In the face of mounting environmental challenges and climate-related concerns, sustainable technology and entrepreneurship have emerged as powerful tools for shaping a cleaner, more resilient future. These twin forces not only support the global push for sustainability but also open vast opportunities for economic innovation and long-term growth. As consumer awareness grows and regulatory standards tighten, the scope of sustainable practices in business is expanding rapidly, touching nearly every industry and region around the world.

What is Sustainable Technology?

Sustainable technology refers to innovations designed to reduce negative environmental impact, conserve natural resources, and promote long-term ecological balance. These include renewable energy solutions (solar, wind, and hydro), electric vehicles (EVs), smart energy systems, biodegradable packaging, water conservation tools, and waste-to-energy technologies.

Such innovations are designed with a "cradle-to-cradle" approach—meaning products are built to be reused, recycled, or returned safely to the environment. They aim to decrease pollution, lower greenhouse gas emissions, and ensure efficient use of materials across supply chains.

Entrepreneurship as a Driver of Sustainability

Sustainable entrepreneurship involves creating and managing ventures that aim to solve environmental or social issues through innovation. These entrepreneurs, often called ecopreneurs, are not just profit-driven—they’re mission-driven. They seek to balance people, planet, and profit (the triple bottom line), often pioneering solutions in clean energy, green building, ethical fashion, sustainable agriculture, and low-carbon transportation.

Startups and small businesses are often at the forefront of this movement, bringing disruptive technologies and agile strategies that larger corporations may struggle to implement quickly.

Scope and Opportunities Across Industries

The scope of sustainable technology and entrepreneurship spans multiple sectors, including:

  • Energy: Clean energy startups are developing affordable solar panels, off-grid energy solutions, and battery storage systems.

  • Agriculture: Smart farming and vertical agriculture use fewer resources while increasing yield.

  • Transportation: EV startups and mobility-as-a-service (MaaS) platforms reduce dependence on fossil fuels.

  • Fashion and Retail: Sustainable brands focus on circular fashion, ethical sourcing, and zero-waste packaging.

  • Construction: Green building materials and energy-efficient designs lower environmental footprints.

  • Water and Waste Management: Innovations in water purification, plastic alternatives, and recycling technologies create sustainable urban infrastructure.

Growth Drivers

Several key factors are accelerating the adoption of sustainable business models:

  • Government Policies: Incentives, subsidies, and stricter environmental regulations encourage green entrepreneurship.

  • Consumer Behavior: Eco-conscious customers increasingly demand sustainable products and services.

  • Technological Advancements: AI, IoT, and blockchain are helping track sustainability metrics and improve resource efficiency.

  • Investment Trends: ESG (Environmental, Social, and Governance) investing is channeling funds toward green startups.

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