Journal of Consumer Research

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Journal Name: Journal of Consumer Research

Journal Type: Q1
ISSN: 00935301, 15375277
Country: United Kingdom
Subject Area and Category: Arts and Humanities Arts and Humanities (miscellaneous) Business, Management and Accounting Business and International Management Marketing Economics, Econometrics and Finance Economics and Econometrics Social Sciences Anthropology
Publisher: Oxford University Press
Research Ranking: 136
Publication Type: Journals
H-Index: 234
Coverage: 1977-1978, 1984, 1996-2025
Editors-in-Chief: Professor Oleg Urminsky
Research Impact Score: 2.3
Impact Factor: 5.7
SCIMAGO SJR: 8.562
APC Cost: USD 4,022.72
Homepage: http://www.ejcr.org/
Submission Link: https://academic.oup.com/jcr
Contact Email: jinman@katz.pitt.edu
Address: ‎Wang - Cited by 141

Overview

The Journal of Consumer Research (JCR) stands as one of the most prestigious academic publications in the field of marketing and consumer behavior. Established in 1974, this peer-reviewed journal is widely recognized for its groundbreaking contributions to the understanding of consumer psychology, decision-making processes, and marketplace dynamics. Published by Oxford University Press, JCR serves as a vital resource for academics, marketing professionals, and business strategists seeking to understand the evolving patterns of consumer behavior.

What Is the Journal of Consumer Research?

The Journal of Consumer Research publishes scholarly articles that explore the psychological, social, economic, and cultural aspects of consumption. These articles often delve into why consumers make certain choices, how cultural influences shape consumption, and what factors drive customer satisfaction and brand loyalty. The journal welcomes interdisciplinary research, drawing from fields such as psychology, sociology, economics, anthropology, and behavioral science.

JCR emphasizes both theoretical innovation and practical application. Its rigorous peer-review process ensures high-quality content that significantly advances consumer research knowledge. The journal typically releases six issues annually and is indexed in top academic databases including JSTOR, Scopus, and Web of Science.

Why JCR Matters in the Marketing and Business World

The insights published in the Journal of Consumer Research have a direct impact on marketing strategy, brand development, and customer experience design. By understanding the latest academic findings, businesses can more effectively predict consumer behavior, tailor their messaging, and optimize product offerings.

For instance, JCR articles often explore topics such as:

  • Consumer decision-making under uncertainty

  • The effects of branding and advertising on consumer perceptions

  • Ethical consumption and sustainability behavior

  • Digital and mobile consumer behavior trends

  • Emotional and cognitive drivers of purchase intention

As consumer preferences evolve rapidly in the digital age, the ability to adapt based on reliable, research-backed insights is more important than ever.

Audience and Accessibility

While primarily academic in nature, the Journal of Consumer Research has grown increasingly relevant to non-academic audiences. Marketing consultants, product managers, UX designers, and advertising professionals regularly cite JCR studies to back their strategies and campaigns. Some articles are also written in accessible language, making them valuable to practitioners who may not have a research background.

Access to JCR content typically requires a subscription through academic institutions or libraries. However, selected articles are occasionally made open-access, and summaries or commentaries are often shared in marketing forums and blogs.

About

The Journal of Consumer Research (JCR) is one of the most respected academic journals dedicated to advancing knowledge on consumer behavior. First published in 1974 and currently managed by Oxford University Press, JCR publishes high-impact, peer-reviewed research that explores the psychological, cultural, and economic aspects of consumption. For marketers, researchers, and business strategists, the journal provides invaluable insights into how and why consumers make purchasing decisions.

What Is the Journal of Consumer Research?

The Journal of Consumer Research focuses on empirical and theoretical research that deepens our understanding of consumer behavior in a wide range of contexts. Articles published in JCR cover diverse topics, including consumer decision-making, identity and consumption, brand perception, advertising effectiveness, ethical consumption, and online buying behavior.

JCR is known for its interdisciplinary approach, drawing from psychology, sociology, anthropology, economics, and marketing. Its commitment to high-quality research makes it a go-to publication for academics and professionals alike.

Key Features of JCR

  1. Rigorous Peer Review: Every article undergoes a strict peer-review process, ensuring that only original, high-quality research is published.

  2. Interdisciplinary Focus: The journal welcomes research from various academic disciplines, encouraging diverse perspectives on consumer issues.

  3. Global Readership: JCR is accessed by researchers, students, and professionals worldwide, making it one of the most cited journals in the field of marketing.

  4. Cutting-Edge Topics: The journal frequently explores current and emerging consumer trends, such as sustainability, digital consumption, and influencer marketing.

Why JCR Matters for Businesses and Marketers

Although JCR is an academic journal, its research has real-world applications. Businesses use insights from JCR to understand consumer motivations, refine their marketing strategies, and enhance customer experience. For example, findings on how emotions influence buying behavior can guide advertising strategies, while research on consumer trust helps build better brand communication.

By staying informed on the latest studies in JCR, marketing professionals can make data-driven decisions that align with evolving consumer expectations.

Accessing the Journal

The Journal of Consumer Research is published six times a year. Most universities and academic institutions offer access through libraries, but individuals can also subscribe directly through Oxford University Press. Some articles are available as open access, and summaries of key research are often featured in academic blogs or shared through professional networks.

Scope

The Journal of Consumer Research (JCR) is a leading academic publication that explores the complexities of consumer behavior. Since its inception in 1974, JCR has become a go-to resource for researchers, marketers, and professionals seeking in-depth, peer-reviewed insights into the psychology, sociology, and economics of consumption. Published by Oxford University Press, JCR's scope is both broad and deep, offering valuable contributions to the field of consumer research across various disciplines.

What Is the Scope of the Journal of Consumer Research?

The scope of the Journal of Consumer Research encompasses a wide array of topics related to how and why consumers behave the way they do. It covers empirical and theoretical studies that address the psychological, cultural, social, and economic dimensions of consumption. The journal encourages interdisciplinary research that advances knowledge and understanding of consumer behavior in real-world settings.

JCR publishes articles that examine both individual and group behavior in consumption contexts. Topics often include decision-making processes, brand perception, consumer emotions, social influence, identity and self-concept, cultural practices, and digital consumer behavior. The journal’s unique scope lies in its ability to bring together diverse perspectives and methodologies to study complex consumer phenomena.

Interdisciplinary Nature

One of the defining features of the Journal of Consumer Research is its interdisciplinary approach. The journal welcomes research from fields such as:

  • Psychology: Understanding cognitive and emotional processes in buying decisions

  • Sociology: Exploring the impact of social structures and norms on consumption

  • Anthropology: Investigating cultural rituals, symbols, and meanings in consumer practices

  • Economics: Analyzing rationality, utility, and financial behavior in markets

  • Marketing: Applying consumer insights to improve business strategies and brand positioning

This wide-ranging scope allows JCR to provide a comprehensive view of the factors that shape consumer behavior in different environments and cultures.

Audience and Relevance

While JCR is an academic journal, its scope makes it highly relevant for non-academic audiences. Marketing professionals, brand managers, product designers, and policy makers can all benefit from the insights offered by the journal’s research. Many studies published in JCR have practical implications for advertising strategies, customer relationship management, and the design of consumer experiences.

The journal's wide-ranging scope ensures that its content remains at the forefront of contemporary discussions around sustainability, digital transformation, consumer empowerment, and ethical consumption.

Global Reach and Impact

The Journal of Consumer Research has a significant global readership. Its articles are frequently cited in top-tier academic research, business reports, and industry whitepapers. The journal is indexed in major academic databases such as Scopus, JSTOR, and Web of Science, highlighting its impact and credibility within the scholarly community.

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