Journal of Hospitality Marketing and Management

Journal Name: Journal of Hospitality Marketing and Management

Journal Type: Q1

ISSN: 19368623, 19368631

Subject Area and Category: Business, Management and Accounting Management Information Systems Marketing Tourism, Leisure and Hospitality Management

Publisher: Routledge

Research Ranking: 50

Publication Type: Journals

H-Index: 86

Coverage: 2009-2025

Editors-in-Chief: Dogan Gursoy

Research Impact Score: 5.2

Impact Factor: 9.821

SCIMAGO SJR: 3.347

APC Cost: $3500

Homepage: https://www.tandfonline.com/journals/whmm20

Submission Link: https://www.tandfonline.com/toc/whmm20/current

Contact Email: support@scispace.com

Address: Suite # 217 691 S Milpitas Blvd Milpitas CA 95035, USA.

Overview

The Journal of Hospitality Marketing & Management (JHMM) is a leading peer-reviewed academic journal dedicated to advancing knowledge in the fields of marketing, management, and strategic development within the global hospitality and tourism industries. Recognized for its scholarly rigor and practical relevance, JHMM plays a crucial role in shaping modern hospitality practices through in-depth research, critical analysis, and industry-focused insights.

Scope and Focus Areas

JHMM offers a wide-ranging platform for academics, researchers, and industry professionals to publish innovative studies and theoretical frameworks that address current trends and challenges in hospitality marketing and management. The journal covers various topics, including:

Consumer behavior in hospitality and tourism
Digital marketing strategies
Branding and customer loyalty
Revenue management and pricing techniques
Service quality and guest satisfaction
Sustainable and ethical hospitality practices
E-commerce and technology integration

Its multidisciplinary approach ensures that the journal remains at the forefront of emerging trends, making it a valuable resource for decision-makers, educators, and marketing professionals alike.

Editorial Standards and Peer Review

Published by Taylor & Francis, the Journal of Hospitality Marketing & Management upholds high editorial standards through a rigorous double-blind peer-review process. Each manuscript is evaluated for originality, methodological quality, and practical implications. The editorial board comprises leading scholars and experts from top institutions and hospitality firms around the world, further enhancing the journal’s credibility and academic reputation.

Impact and Relevance

The journal boasts a strong impact factor and is indexed in major academic databases such as Scopus, EBSCOhost, and Web of Science. Its global readership includes university researchers, hospitality executives, hotel managers, marketing strategists, and policy makers.

JHMM is especially valuable in times of industry transformation—such as during post-pandemic recovery—offering critical insights into customer engagement, digital adaptation, and market repositioning. By addressing both theoretical and applied perspectives, the journal effectively bridges the gap between academia and practice.

Why JHMM Matters for Hospitality Professionals

For hospitality marketers and managers aiming to stay ahead in a competitive and rapidly evolving marketplace, the Journal of Hospitality Marketing & Management is an essential source of knowledge. Whether you're researching consumer trends, exploring the latest digital marketing tools, or seeking to improve service delivery, JHMM offers evidence-based strategies that can drive business performance and innovation.

About

The Journal of Hospitality Marketing and Management (JHMM) is a leading peer-reviewed academic journal dedicated to the study of marketing and management in the hospitality and tourism industries. Published by Taylor & Francis, this journal serves as a valuable resource for scholars, researchers, practitioners, and students who seek to understand the ever-evolving dynamics of hospitality marketing, strategic management, branding, customer experience, and digital transformation.

What is the Journal of Hospitality Marketing and Management?

Launched to bridge the gap between academic research and real-world hospitality management, the Journal of Hospitality Marketing and Management covers a broad range of topics. These include hotel and restaurant marketing strategies, consumer behavior, service quality, e-commerce in hospitality, tourism branding, destination marketing, and crisis management.

It is a respected platform for scholarly discussions that focus on both theoretical frameworks and practical applications. By integrating cutting-edge research with real-world implications, JHMM helps shape best practices and informs decision-making in the hospitality sector.

Why is JHMM Important?

High-Quality Research: The journal publishes peer-reviewed articles from academics and professionals around the world. Each issue contains empirical studies, conceptual papers, literature reviews, and case studies that provide insights into the trends and challenges facing the hospitality industry.
Industry Relevance: The topics covered are not just academic; they address current industry problems. For example, recent issues have explored post-COVID-19 recovery strategies, sustainable tourism marketing, and the impact of artificial intelligence and big data on customer service.
Global Reach: JHMM accepts submissions from international researchers and reflects global perspectives on hospitality marketing and management. This makes it a useful resource for understanding cultural differences and global market trends.
Indexed and Recognized: The journal is indexed in major databases such as Scopus, EBSCOhost, and ProQuest, which increases its visibility and credibility in the academic and professional world.

Who Should Read It?

Academics and Researchers: For those conducting research or teaching hospitality and tourism, JHMM offers a treasure trove of scholarly articles.
Hospitality Managers: Stay ahead of market trends, customer expectations, and digital innovations.
Students: Gain deeper insights into hospitality marketing principles, case studies, and management strategies.
Policy Makers and Consultants: Understand the implications of academic findings for tourism development and marketing policy.

Scope

The Journal of Hospitality Marketing and Management (JHMM) is a leading peer-reviewed academic journal that explores critical issues in the fields of hospitality marketing, management, and consumer behavior. Its primary focus is on bridging the gap between theoretical research and practical application within the hospitality industry. This comprehensive journal is invaluable to scholars, practitioners, and policymakers alike, as it highlights innovative concepts, strategies, and trends that shape the evolving landscape of the hospitality sector.

Scope and Focus Areas

The JHMM covers a wide range of topics relevant to the hospitality industry. Some of the key areas of focus include:

Marketing Strategies in Hospitality
Marketing plays a pivotal role in the success of hospitality businesses. JHMM provides insights into consumer behavior, segmentation, target marketing, digital marketing, branding, and promotional strategies. Articles in this domain analyze how marketing campaigns influence customer satisfaction, loyalty, and brand perception.
Consumer Behavior in Hospitality
Understanding consumer behavior is essential for creating memorable experiences. The journal explores topics like customer expectations, decision-making processes, satisfaction, and loyalty. Research papers focus on how psychological, cultural, and social factors affect consumer choices within the hospitality context.
Service Quality and Customer Experience
The quality of service in hospitality is a critical factor that determines customer retention and overall business success. JHMM publishes research that delves into the importance of service quality, customer relationship management, and the role of service employees in shaping the customer experience.
Hospitality Technology and Innovation
Technology is transforming the hospitality industry, from online booking platforms to personalized guest experiences through artificial intelligence (AI). The journal highlights how technological innovations impact marketing, management, and operations in hospitality businesses.
Sustainability and Social Responsibility
With growing concerns about sustainability, the JHMM features research on eco-friendly practices, sustainable tourism, and corporate social responsibility (CSR) initiatives in the hospitality sector. Articles explore how these practices influence consumer loyalty and the long-term viability of hospitality businesses.
Global Hospitality Trends and Challenges
The journal provides a global perspective, examining trends and challenges in both developed and emerging markets. Research on the effects of globalization, market competition, cultural diversity, and economic fluctuations is crucial for hospitality businesses to stay competitive on the global stage.
Strategic Management in Hospitality
Strategic management theories and practices are central to the journal's scope. It publishes articles on organizational behavior, leadership, operational efficiency, and strategic decision-making processes that help hospitality managers navigate an ever-changing market environment.

Contribution to the Hospitality Industry

By publishing cutting-edge research, JHMM contributes significantly to the development of the hospitality marketing and management fields. It provides a platform for researchers to present innovative ideas that drive growth and transformation in hospitality businesses. Practitioners and decision-makers also benefit from the journal’s evidence-based insights, which can be applied to improve operational practices and customer engagement strategies.

Furthermore, JHMM is an essential resource for academia, offering research that can shape the curriculum of hospitality management programs. Students, educators, and researchers rely on the journal to stay updated on emerging trends, advanced methodologies, and industry best practices.