Journal of Marketing - Journals World

Journal Name: Journal of Marketing

Journal Type: Q1

ISSN: 00222429, 15477185

Subject Area and Category: Business, Management and Accounting Business and International Management Marketing Economics, Econometrics and Finance Economics and Econometrics

Publisher: American Marketing Association

Research Ranking: 17

Publication Type: Journals

H-Index: 296

Coverage: 1969, 1971, 1973, 1977, 1979-1981, 1995-2025

Editors-in-Chief: Christine Moorman

Research Impact Score: 7

Impact Factor: 11.5

SCIMAGO SJR: 13.394

APC Cost: $1,000 to nearly $12,000 per article.

Homepage: https://www.ama.org/journal-of-marketing/

Submission Link: https://journals.sagepub.com/home/jmx

Contact Email: jom@ama.org

Address: 52, Nagarjuna Hills, Panjagutta, Hyderabad 500082, Telangana, India.

Overview

The Journal of Marketing is one of the most prestigious and influential academic journals in the field of marketing. Published by the American Marketing Association (AMA), this peer-reviewed journal serves as a critical platform for cutting-edge research, strategic insights, and marketing innovations. Whether you're a scholar, professional marketer, or student, understanding the Journal of Marketing can significantly enhance your knowledge and contribution to the marketing landscape.

What is the Journal of Marketing?

Founded in 1936, the Journal of Marketing focuses on marketing theory, empirical studies, and conceptual frameworks that advance the science and practice of marketing. The journal publishes high-quality research articles that are theoretically sound, practically relevant, and methodologically rigorous. Its mission is to bridge the gap between academic research and real-world marketing challenges.

Key Areas of Research

The Journal of Marketing covers a wide range of topics, including but not limited to:

Consumer behavior
Marketing strategy
Digital marketing
Branding and advertising
Sustainability in marketing
Innovation and product development
Customer relationship management (CRM)
International and cross-cultural marketing

By addressing these diverse themes, the journal plays a pivotal role in shaping how marketers approach evolving trends and technologies.

Target Audience

The journal is widely read by academics, Ph.D. researchers, marketing practitioners, policy makers, and business leaders. Its interdisciplinary approach also makes it relevant to professionals in economics, psychology, sociology, and management sciences. Because it emphasizes both theoretical and applied perspectives, the Journal of Marketing is a valuable resource for anyone looking to deepen their understanding of consumer markets and strategic brand positioning.

Impact Factor and Reputation

The Journal of Marketing consistently ranks among the top journals in the marketing field. It boasts a high impact factor, reflecting the journal’s influence and the wide citation of its published work. Articles in the journal are frequently referenced in academic studies, white papers, and corporate strategies, reinforcing its status as a thought leader in the industry.

Submission and Review Process

Authors aiming to publish in the Journal of Marketing must adhere to a strict submission process. Manuscripts undergo a rigorous peer-review system, ensuring the quality and credibility of published research. Submissions are evaluated based on originality, relevance, theoretical contribution, and empirical robustness.

About

The Journal of Marketing (JM) is one of the most prestigious and widely recognized academic journals in the field of marketing. Established in 1936 by the American Marketing Association (AMA), it continues to serve as a primary source for groundbreaking research, critical insights, and innovative ideas that shape the future of marketing. Scholars, practitioners, and students alike turn to the Journal of Marketing for high-quality, peer-reviewed articles that cover a wide range of topics within the marketing discipline.

What is the Journal of Marketing?

The Journal of Marketing is a quarterly publication that features articles on various marketing-related topics, including consumer behavior, branding, advertising, digital marketing, marketing strategy, and more. Its content is derived from in-depth academic research, offering theoretical, empirical, and practical perspectives that contribute to the advancement of marketing knowledge. The JM's research articles provide marketers and academics with invaluable insights into the evolving landscape of marketing practices.

Why is the Journal of Marketing Important for Marketers?

The significance of the Journal of Marketing lies in its commitment to publishing cutting-edge research that not only advances academic knowledge but also addresses real-world marketing challenges. For marketers, the Journal offers critical insights into consumer behavior, emerging trends, and effective marketing strategies. Whether you are a digital marketer, brand manager, or business strategist, the Journal of Marketing provides data-driven insights that help businesses and brands stay ahead of the curve.

Moreover, the Journal serves as a resource for those looking to deepen their understanding of marketing theory. It provides a bridge between academia and industry by translating complex theoretical concepts into actionable strategies that businesses can implement. For example, research on digital marketing trends, customer experience, and artificial intelligence in marketing can directly impact how companies approach consumer engagement and brand positioning.

Types of Articles Featured in the Journal of Marketing

The Journal of Marketing includes a diverse range of articles, such as:

Empirical Studies: These research articles are based on real-world data and examine various marketing phenomena. They often involve case studies, experiments, or surveys to provide a deeper understanding of consumer behavior and marketing outcomes.
Theoretical Research: Articles that present new theories or models related to marketing. These papers aim to advance the theoretical foundation of marketing by proposing new ways to interpret and understand consumer behavior, market dynamics, and business strategies.
Conceptual Papers: These papers offer new perspectives on existing marketing concepts or frameworks. They often propose new methodologies or perspectives that can be used to address marketing challenges in the modern business environment.
Literature Reviews: Comprehensive overviews of existing research on specific marketing topics. These reviews synthesize findings from multiple studies and offer insights into the current state of knowledge in a particular area of marketing.
Practice-Oriented Articles: While most content in the Journal of Marketing is research-based, some articles focus on translating academic findings into practical solutions for marketers. These articles help bridge the gap between theory and practice.

Impact of the Journal of Marketing on the Marketing Field

As a leader in marketing research, the Journal of Marketing plays a pivotal role in influencing marketing practices across industries. By providing rigorous academic research, the Journal helps shape policy, guides strategic decision-making, and influences the development of new marketing technologies. Its impact extends to both academia and business, ensuring that marketing professionals have access to the latest research findings that drive innovation in the field.

Scope

The Journal of Marketing is one of the premier publications in the field of marketing, offering critical insights and cutting-edge research. It serves as a leading platform for professionals, scholars, and academics alike who are eager to stay on top of the latest trends, theories, and practical applications in marketing. As the global marketing landscape continues to evolve with technological advancements, shifts in consumer behavior, and new business models, the scope of the Journal of Marketing expands to reflect these changes. Below, we will explore the various aspects that define its scope.

1. Foundational Theories and Marketing Research

The Journal of Marketing consistently publishes articles that delve into the foundational theories and concepts within marketing. It covers everything from the core principles of marketing management, consumer psychology, and branding to more complex topics like digital marketing, social media influence, and data analytics. Researchers contribute original studies that expand on existing theories, offering new insights and approaches to solving marketing challenges. The journal is a trusted source for discovering innovative frameworks and models that help guide both academic inquiry and real-world business decisions.

2. Marketing Strategy and Consumer Behavior

At the heart of the Journal of Marketing is its focus on consumer behavior and marketing strategy. Articles published in this journal address key aspects of how consumer decisions are made, the psychological triggers behind purchasing behavior, and the role of emotions and cognition in consumer choices. Furthermore, marketing strategy is a major focus, with publications discussing effective strategies for market segmentation, positioning, and differentiation. As companies strive to engage more meaningfully with customers, understanding the evolving landscape of consumer behavior and marketing strategy is crucial.

3. Digital and Social Media Marketing

With the rise of the digital era, the scope of the Journal of Marketing has expanded to include a robust collection of research on digital and social media marketing. Topics such as influencer marketing, social media engagement, search engine optimization (SEO), and digital advertising are extensively covered. The journal is a critical resource for those interested in how brands can leverage digital platforms to drive customer engagement, increase brand awareness, and improve conversion rates. Research on emerging technologies like artificial intelligence (AI), machine learning, and big data analytics is also gaining prominence within the journal’s pages.

4. Branding and Product Management

Branding remains a central theme in marketing, and the Journal of Marketing consistently publishes research on brand development, equity, and positioning. Articles often explore how to manage brand identity, the impact of brand loyalty, and the role of corporate social responsibility (CSR) in brand perception. The journal also addresses critical issues in product management, including product development, innovation, and lifecycle management. These articles are essential for marketers looking to stay ahead of trends and understand how brands can resonate with their target audiences in a competitive marketplace.

5. Marketing Analytics and Data-Driven Decision Making

The growing importance of data in marketing has influenced the journal’s scope by highlighting research on marketing analytics. As businesses increasingly rely on data to make informed decisions, the Journal of Marketing explores how big data, predictive analytics, and customer insights can be harnessed to optimize marketing strategies. This includes topics like customer segmentation, campaign performance analysis, and the integration of data-driven technologies in marketing automation.