Journal of Marketing Research

Journal Name: Journal of Marketing Research

Journal Type: Q1

ISSN: 00222437, 15477193

Subject Area and Category: Business, Management and Accounting Business and International Management Marketing Economics, Econometrics and Finance Economics and Econometrics

Publisher: American Marketing Association

Research Ranking: 77

Publication Type: Journals

H-Index: 212

Coverage: 1968, 1995-2025

Editors-in-Chief: Rebecca Hamilton

Research Impact Score: 4.1

Impact Factor: 5.1

SCIMAGO SJR: 6.961

APC Cost: $300

Homepage: https://journals.sagepub.com/home/mrj

Submission Link: https://www.ama.org/journal-of-marketing-research/

Contact Email: jmr@ama.org

Address: 130 E Randolph Dr. Chicago, Illinois 60601, US.

Overview

The Journal of Marketing Research (JMR) is a leading academic journal that plays a pivotal role in the advancement of marketing knowledge. Published by the American Marketing Association (AMA), JMR is recognized globally for its rigorous research standards and significant contributions to marketing theory and practice. Established in 1964, the journal continues to serve as an essential resource for scholars, practitioners, and policymakers in the marketing domain.

Focus and Scope

JMR specializes in publishing high-quality research that enhances understanding of marketing phenomena. It covers a broad spectrum of topics including consumer behavior, marketing analytics, digital marketing, brand management, pricing strategies, market segmentation, and more. Unlike trade magazines or practitioner-focused publications, JMR emphasizes methodological rigor, theoretical development, and empirical testing.

The journal welcomes submissions that employ various research methods, including experimental designs, econometric modeling, machine learning techniques, and qualitative studies. Its interdisciplinary nature attracts contributions from economics, psychology, statistics, and data science, ensuring a diverse and comprehensive exploration of marketing-related issues.

Audience and Impact

JMR’s primary audience includes academic researchers, marketing strategists, data analysts, and PhD students. With a high impact factor and consistent rankings among the top marketing journals worldwide, it is widely cited in both academic literature and strategic marketing discussions.

Marketing professionals use insights from JMR to inform decision-making, optimize marketing campaigns, and predict consumer trends. The journal’s commitment to actionable insights ensures that research is not only theoretical but also applicable in real-world business contexts.

Editorial Standards and Peer Review

Articles published in the Journal of Marketing Research undergo a double-blind peer-review process to ensure objectivity, credibility, and quality. The editorial team consists of leading scholars with expertise in various subfields of marketing. This robust review process contributes to the journal’s reputation for publishing influential and groundbreaking research.

JMR is indexed in major academic databases including Scopus, Web of Science, JSTOR, and EBSCOhost, making it accessible to a wide scholarly audience. Its strict publication standards help maintain the integrity and relevance of the content, ensuring each issue delivers valuable knowledge to readers.

Recent Trends and Emerging Topics

Recent volumes of JMR reflect the growing influence of technology and data science on marketing research. Topics such as artificial intelligence in consumer decision-making, social media analytics, customer journey mapping, and personalization strategies are gaining prominence.

The journal also encourages research that explores ethical issues in marketing, sustainability, and consumer privacy—topics that are increasingly important in the digital age.

About

The Journal of Marketing Research (JMR) is one of the most prestigious and widely recognized academic journals in the field of marketing. Published by the American Marketing Association (AMA), JMR is known for delivering cutting-edge research that advances marketing theory and guides real-world marketing practices. Since its inception in 1964, the journal has become an authoritative source for academics, researchers, and marketing professionals across the globe.

What is the Journal of Marketing Research?

The Journal of Marketing Research is a peer-reviewed academic journal that focuses on the development and dissemination of knowledge in marketing. It emphasizes empirical, analytical, and theoretical research that enhances the understanding of marketing phenomena. JMR is not a trade or industry journal; instead, it is a scholarly publication known for its rigorous standards and methodological excellence.

Its primary goal is to provide a platform for innovative research that explores consumer behavior, marketing strategies, data-driven decision-making, and the application of new technologies in marketing.

Topics Covered in JMR

JMR publishes research on a wide range of marketing-related topics, including:

Consumer decision-making and behavior
Marketing analytics and big data
Digital marketing and social media
Branding and brand management
Pricing and promotions
Customer experience and satisfaction
Market segmentation and targeting
Advertising effectiveness
Machine learning in marketing
Marketing ethics and sustainability

The journal also encourages interdisciplinary research that integrates insights from economics, psychology, statistics, and data science.

Who Reads the Journal of Marketing Research?

The primary audience of JMR includes:

Marketing academics and scholars
PhD students and university researchers
Marketing analysts and data scientists
CMOs and strategic decision-makers

Because of its academic credibility and industry relevance, JMR is often cited in marketing research papers, doctoral dissertations, corporate white papers, and marketing strategy sessions.

Impact and Importance

JMR consistently ranks among the top marketing journals in the world. Its high impact factor and citation frequency highlight the journal’s influence in both academic and professional marketing circles. Articles published in JMR often shape the future of marketing theory and practice.

The journal is indexed in leading academic databases like Scopus, Web of Science, and JSTOR, increasing its visibility and accessibility.

Why JMR Matters

In today’s digital-first and data-driven marketing landscape, businesses and researchers need trustworthy insights to stay competitive. The Journal of Marketing Research bridges the gap between academic theory and real-world application, offering deep, evidence-based insights that help solve complex marketing challenges.

Scope

The Journal of Marketing Research (JMR) is one of the leading academic publications in the field of marketing. Published by the American Marketing Association (AMA), the journal is renowned for its rigorous peer-review process and high-impact contributions to both marketing theory and practice. Its broad and evolving scope makes it a vital platform for scholars, researchers, and professionals seeking to understand and advance the science of marketing.

Defining the Scope of JMR

The scope of the Journal of Marketing Research encompasses a wide array of topics that contribute to the understanding of marketing phenomena. JMR is dedicated to publishing empirical, theoretical, methodological, and conceptual research that offers innovative insights into consumer behavior, marketing strategies, and marketplace dynamics.

JMR is not limited to traditional marketing topics. Its scope is designed to accommodate emerging trends, technological advancements, and cross-disciplinary approaches that reflect the complexities of modern marketing environments.

Key Areas of Focus

The scope of JMR includes, but is not limited to, the following research domains:

Consumer Behavior and Psychology
Research that explores how consumers make decisions, perceive brands, and interact with marketing stimuli.
Marketing Analytics and Data Science
Studies using quantitative, statistical, or machine learning methods to derive insights from large datasets.
Digital Marketing and Online Platforms
Research examining social media, e-commerce, influencer marketing, and mobile advertising.
Branding and Brand Equity
Investigations into brand perception, loyalty, value, and management strategies.
Market Segmentation and Targeting
Analytical approaches for identifying and engaging with distinct consumer groups.
Advertising and Promotions
Research on the effectiveness, design, and impact of promotional campaigns.
Pricing Strategies
Studies related to pricing models, price sensitivity, and value-based pricing.
Customer Relationship Management (CRM)
Research that focuses on customer retention, satisfaction, and lifetime value.
Innovation and New Product Development
Insights into how firms innovate and bring new offerings to the market.
Sustainability and Ethical Marketing
Topics dealing with corporate social responsibility, green marketing, and consumer trust.

Methodological Diversity

One of the distinguishing features of JMR is its openness to a diverse range of methodologies. Researchers are encouraged to employ:

Experimental designs (lab and field)
Econometric modeling
Survey and qualitative methods
Machine learning and AI techniques
Behavioral and neuro-marketing approaches

This methodological inclusivity allows the journal to publish work that is robust, relevant, and adaptable to evolving market challenges.

Interdisciplinary Relevance

The scope of the Journal of Marketing Research extends into related disciplines such as economics, psychology, information systems, statistics, and sociology. This interdisciplinary reach makes JMR a dynamic publication that fosters holistic and impactful marketing research.