
Academic Journal
Q3International Journal of Electronic Marketing and Retailing
About International Journal of Electronic Marketing and Retailing
International Journal of Electronic Marketing and Retailing is a scholarly journal published by Inderscience Enterprises Ltd. SCImago 2025 lists it in Q3, with an SJR of 0.249 and H-index of 19.
Coverage: 2006-2026. Research categories: Business and International Management (Q3); Management Information Systems (Q3); Marketing (Q3).
Source-backed journal facts
Topics in published research
Technology Adoption and User Behaviour; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Virtual influencer marketing: mediating roles of product involvement and brand familiarity
Ricardo Biason, Ahmed K. Elnagar, Clarissa Tolete, Hala A.S. Elsaadany et al.
2026 · DOI: 10.1504/ijemr.2026.153272Consumer fear of financial crises during pandemic time and its effect on their buying intentions
Nidal A. Darwish, Boshra F. Al Janazreh, Mohammed Abdallrahman
2026 · DOI: 10.1504/ijemr.2026.153120Exploring the relationship between Maslow's needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach
Amanpreet Kaur Mishra, Rahela Farooqi
2026 · DOI: 10.1504/ijemr.2026.153123What drives impulse buying in live streaming commerce in Indonesia: a case of TikTok Live Shopping
Nyana Vaddhano, Lydia Ari Widyarini
2026 · DOI: 10.1504/ijemr.2026.156003Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect
Sheena Lovia Boateng
2026 · DOI: 10.1504/ijemr.2026.151736The evolution of retail scholarship: looking back to move forward
Mariam Hamam, Omar H. Fares, Jenna Jacobson
2026 · DOI: 10.1504/ijemr.2026.156742Factors affecting the intention to use online food delivery services in an emerging economy
Md. Mostafa Kamal, Zaki Ferdaous, Zarin Khan Moon, Md. Mahedi Hasan et al.
2026 · DOI: 10.1504/ijemr.2026.154007Do service bundlers and non-bundlers perceive switching barriers differently
Goitom Tesfom
2026 · DOI: 10.1504/ijemr.2026.154589Unveiling the power of voice assistants in marketing and consumer behaviour: a bibliometric study
Hardeep Chahal, Mehak Mahajan
2026 · DOI: 10.1504/ijemr.2026.156004Twenty-three years of digital branding: systematic literature review
Nurdin Hidayah, Vanessa Gaffar, Ayu Krishna Yuliawati
2026 · DOI: 10.1504/ijemr.2026.153121Tracking the Gen Z journey: a longitudinal study on smart fitness wearables
Diviya Gupta, Rachna Mahajan
2026 · DOI: 10.1504/ijemr.2026.10075828The role of scarcity cues and consumer attitudes in driving compulsive buying: an S-O-R analysis of flash sales in e-commerce
Aslıhan Bekaroğlu Özatar, Aysun Varan
2026 · DOI: 10.1504/ijemr.2026.154588Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies
Iuliia Iliashenko, Patrizia Gazzola, Roberta Rita Pezzetti, Daniele Grechi et al.
2026 · DOI: 10.1504/ijemr.2026.10076324Instagram as a tool for building brand equity and fostering brand pride in the education industry
N.A. Nofrizal, Efrita Soviyanti, Mohammad Sidik Priadana
2026 · DOI: 10.1504/ijemr.2026.154056Mobile payment system usage behaviour in an emerging economy
Zaki Ferdaous, S.M. Shariful Haque, Md. Chhali Uddin, Md. Mahedi Hasan et al.
2026 · DOI: 10.1504/ijemr.2026.150313Employees' perception on financial performance and corporate governance in commercial banks
Padam Dongol, Sajeeb Kumar Shrestha
2026 · DOI: 10.1504/ijemr.2026.151748Multi-level marketing and distributor's retention: the effect of moderating role of distributor's job satisfaction in an emerging economy
Amina Muhammad Liman, Muhammad Shaheer Nuhu, Zainab Lawal Gwadabe, Maryam Mustapha et al.
2026 · DOI: 10.1504/ijemr.2026.151737Exploring the ties between luxury brand experiences, social status, luxury purchases, prosocial behaviours, and materialism: a case of millennials on social media
Kirti Pahuja, Pradip H. Sadarangani
2026 · DOI: 10.1504/ijemr.2026.156560Exploring the consumer preference for bank: a conjoint analysis approach
Kushagra Kulshreshtha, Gunjan Sharma
2026 · DOI: 10.1504/ijemr.2026.150308Review helpfulness in online settings: an analysis of informational and emotional content
Betul Durkaya Kurtcan, Sebnem Burnaz
2026 · DOI: 10.1504/ijemr.2026.151735Reviews
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October 4, 2026 at 9:34 pm
October 2, 2026