ARCHETYPAL FOUNDATIONS OF ANIMAL IMAGERY AND ANTHROPOMORPHISM AS A LINGUISTIC STRATEGY

This article investigates anthropomorphism as a cognitive and linguistic strategy grounded in archetypal structures, focusing on the works of Jack London and Normurod Norqobilov. The study explores how animal imagery becomes a medium for expressing human emotions, ethical concerns, and existential experiences. It argues that anthropomorphism connects instinctual behavior with cultural meaning and reflects both universal and culturally specific patterns. This article investigates anthropomorphism as a cognitive and linguistic strategy grounded in archetypal structures, focusing on the works of Jack London and Normurod Norqobilov. The study explores how animal imagery becomes a medium for expressing human emotions, ethical concerns, and existential experiences. It argues that anthropomorphism connects instinctual behavior with cultural meaning and reflects both universal and culturally specific patterns. This perspective allows deeper interpretation and strengthens analytical validity. Furthermore, the section develops the argument by integrating theoretical insights with textual examples, ensuring clarity and academic depth.