
Academic Journal
Q1European Journal of Marketing
About European Journal of Marketing
European Journal of Marketing is a scholarly journal published by Emerald Group Publishing Ltd.. SCImago 2025 lists it in Q1, with an SJR of 2.266 and H-index of 173.
Coverage: 1967-2026. Research categories: Marketing (Q1).
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing; Innovation and Knowledge Management.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
When luxury brands roar: the effect of animal logo types on consumers’ luxury consumption
Hao Liu, Mo Luan, Xiaoling Guo
2026-09-25 · DOI: 10.1108/ejm-07-2025-0615Reflexive governance and the co-creation of socio-economic value: how macro-social marketing drives citizen-centric smart cities
Geoff Simmons, Emmet Donaghey
2026-09-22 · DOI: 10.1108/ejm-10-2024-0823Start fresh or end smart? How temporal landmarks influence price reduction strategies
Shichang Liang, Xiaochuan Zhang, YiZheng Zhou, Yi Liang et al.
2026-09-18 · DOI: 10.1108/ejm-07-2025-0600Can AI replace the stars? The effectiveness of celebrity avatars in emotional connections
Jin Xue, Xuye Zhou, Matthew Tingchi Liu, Allen Ding Tian et al.
2026-09-17 · DOI: 10.1108/ejm-12-2025-1096Campaign success and activity-system contradictions in livestream influencer marketing
Xiaoling Guo, Shasha Wang, Gregory Brush, Sharon Purchase et al.
2026-08-28 · DOI: 10.1108/ejm-02-2024-0153Customers’ disposition towards loyalty program engagement
Stephen Skinner, Saalem Sadeque, Gaganpreet Singh, Sanjit K. Roy et al.
2026-12-14 · DOI: 10.1108/ejm-08-2024-0633Sponsorship outcomes in sports rivalries: the moderating role of gender and team identification
Stefan Walzel, Gerhard Nowak
2026-08-24 · DOI: 10.1108/ejm-05-2023-0367Understanding disruption through the marketing lens: foundations, frameworks and future directions
Shaphali Gupta, Huda Khan, V. Kumar, Stavroula Spyropoulou et al.
2026-08-28 · DOI: 10.1108/ejm-07-2026-0657Should production experience or enjoyment experience be used? The impact of virtual influencers’ persuasion strategy on purchase intention
Xueying Wang, Yuexian Zhang
2026-08-21 · DOI: 10.1108/ejm-01-2025-0039Moral agency and status validation: the influence of service robots in preferential treatment dynamics
Vivian Pontes, David Goyeneche, Nicolas Pontes, Peter Popkowski Leszczyc et al.
2026-12-14 · DOI: 10.1108/ejm-03-2025-0198Confiding in a maven or a charmer? Impression management behavior of artificially intelligent conversational agents and consumer self-disclosure
Priya Premi, Keyoor Purani
2026-08-19 · DOI: 10.1108/ejm-11-2025-0973Mindful gaming in a busy world: exploring the retro renaissance
Arash Talebi, Sourjo Mukherjee, Nazia Gera, Abhirupa Roy et al.
2026-08-17 · DOI: 10.1108/ejm-10-2024-0887Managing contract ambiguity to cope with interfirm conflict
Danyang Zhao, Meng Wang, Flora F. Gu, Guijun Zhuang et al.
2026-08-17 · DOI: 10.1108/ejm-10-2024-0861Thinking or delegating? The role of epistemic motivation and goal congruence in consumer responses to uncertainty marketing
Preeti Narwal, Shivam Rai
2026-08-17 · DOI: 10.1108/ejm-09-2025-0775Conceptualising wise and unwise consumption decisions
Quynh Ngoc Xuan Nguyen, Nadia Zainuddin, Nguyen T. Thai, Nina Louise Reynolds et al.
2026-08-13 · DOI: 10.1108/ejm-03-2025-0228From influence to de-influence: exploring the impact of negative feedback by social media influencers
Faegheh Taheran, Abdolali Mortazavi, Veronica L. Thomas
2026-08-18 · DOI: 10.1108/ejm-02-2025-0156The place brand co-creation spectrum: dimensions, practices and resident roles
Ioana Sabrina Stoica, Mihalis Kavaratzis
2026-08-11 · DOI: 10.1108/ejm-07-2025-0540“Green wheels and guilty pleasures”: the impact of sustainable delivery on unhealthy food ordering
Arpita Pandey, Arpit Shah
2026-08-05 · DOI: 10.1108/ejm-09-2025-0765Social relationship formation with virtual conversational assistants: the roles of anthropomorphism and gratification
Arezoo Fakhimi, Tony Garry, Sergio Biggemann, Andrew M. Farrell et al.
2026-08-05 · DOI: 10.1108/ejm-12-2024-0990From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship
Tanisha Jain, Abhirupa Roy, Parul Ahuja, Mansi Gupta et al.
2026-08-04 · DOI: 10.1108/ejm-09-2024-0728Reviews
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September 23, 2026 at 8:52 pm
September 22, 2026