Academic Journal
Q1Foundations and Trends in Marketing
About Foundations and Trends in Marketing
About Foundations and Trends in Marketing
Foundations and Trends in Marketing is a peer-reviewed scholarly journal published by Now Publishers Inc (United States). It focuses on Q1. Publication coverage spans 2006-2007, 2009-2025.
Key indicators: ISSN 1555-0761, 1555-0753; H-index 18.
Understanding This Journal's Metrics
Journal metrics help researchers assess fit, but they must be interpreted in context:
- H-index (18): 18 articles have each received at least 18 citations, indicating growing recognition.
Publishing in Foundations and Trends in Marketing
When considering this journal, verify its current indexing status, editorial board, and recent publications to ensure it meets your needs for visibility and credibility.
- Scope fit: Confirm your research aligns with Q1. Off-scope manuscripts are typically desk-rejected quickly.
- Author guidelines: Follow formatting, reference style, and article-type requirements exactly — non-compliant manuscripts may be returned without review.
- Submission: Submit via the official journal website.
Is This Journal Right for Your Paper?
- Audience match: Will the journal's readers cite and build on your findings?
- Timeline: Higher-tier journals mean longer review and higher rejection risk. Balance prestige against your schedule.
- Indexing: Confirm indexing in Web of Science, Scopus, and PubMed (if biomedical) meets your institutional requirements.
- Open access needs: Check funder mandates and whether the journal offers compliant OA options.
Frequently Asked Questions
What is the ISSN of Foundations and Trends in Marketing?
1555-0761, 1555-0753.
Who publishes Foundations and Trends in Marketing?
Now Publishers Inc.
What are Foundations and Trends in Marketing's metrics?
H-index 18.
Where do I submit to Foundations and Trends in Marketing?
Via the official website.
Is Foundations and Trends in Marketing peer-reviewed?
Yes — it is a peer-reviewed scholarly journal indexed in major academic databases.
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Marketing and Advertising Strategies.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Entertainment marketing: trends and future research
Sangkil Moon
2026-09-15 · DOI: 10.1108/ftmkt-04-2026-0001Globalization Unveiled: Navigating the Impact of Firm and Consumer
Sharon Ng, Carlos J. Torelli, Yinlong (Allen) Zhang, Yan Li et al.
2025-08-31 · DOI: 10.1561/1700000081Assumptions in Causal Inference: Illuminating the Path to Credibility
Xi Chen
2025 · DOI: 10.1561/1700000085Understanding Scarcity: From Marketing to Policy, Management, and Beyond
Christopher Cannon, Caroline Roux, Kelly Goldsmith
2024-11-11 · DOI: 10.1561/1700000083Methods for Causal Inference in Marketing
Zezhen (Dawn) He, Vithala R. Rao
2024-07-11 · DOI: 10.1561/1700000080Aesthetics in Marketing
Henrik Hagtvedt
2023-11-08 · DOI: 10.1561/1700000082Artificial Intelligence in Marketing and Consumer Behavior Research
TaeWoo Kim, Umair Usman, Aaron Garvey, Adam Duhachek et al.
2023-10-03 · DOI: 10.1561/1700000078Leveraging Online Search Data as a Source of Marketing Insights
Rex Yuxing Du, Tsung-Yiou Hsieh
2023-08-23 · DOI: 10.1561/1700000070The Rise of Mobile Marketing: A Decade of Research in Review
Zeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen
2022-11-17 · DOI: 10.1561/1700000077Marketing and Firm Value
Shuba Srinivasan, Dominique M. Hanssens
2022-07-06 · DOI: 10.1561/1700000068Adoption of Innovations: Comparing the Imitation and the Threshold Models
Amir Heiman, Bruce P. McWilliams, David Zilberman
2022-06-21 · DOI: 10.1561/1700000062Audio and Visual Analytics in Marketing and Artificial Empathy
Shasha Lu, Hye-Jin Kim, Yinghui Zhou, Li Xiao et al.
2022-04-21 · DOI: 10.1561/1700000067Language Research in Marketing
Ann Kronrod
2022-04-11 · DOI: 10.1561/1700000069Reflections of Eminent Marketing Scholars
Dawn Iacobucci
2022-03-07 · DOI: 10.1561/1700000076Social Media Analytics and Its Applications in Marketing
Sangkil Moon, Dawn Iacobucci
2022-03-01 · DOI: 10.1561/1700000073Privacy and Consumer Empowerment in Online Advertising
W. Jason Choi, Kinshuk Jerath
2022-01-25 · DOI: 10.1561/1700000053Studying Healthcare from a Marketing Perspective
Dawn Iacobucci, Deidre Popovich
2022-01-20 · DOI: 10.1561/1700000071Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
Alvin J. Silk, Ernst R. Berndt
2021-09-02 · DOI: 10.1561/1700000074Brands: An Integrated Marketing, Finance, and Societal Perspective
Bobby J. Calder
2020-11-16 · DOI: 10.1561/1700000064Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments
Vinicius Andrade Brei
2020-08-31 · DOI: 10.1561/1700000065Reviews
Community Reviews
Version History
October 9, 2026 at 8:28 pm
September 25, 2026