Academic Journal
Q3Indian Journal of Marketing
About Indian Journal of Marketing
Indian Journal of Marketing is a scholarly journal published by Associated Management Consultants Pvt. Ltd.. SCImago 2025 lists it in Q3, with an SJR of 0.244 and H-index of 19.
Coverage: 2009-2026. Research categories: Marketing (Q3).
Source-backed journal facts
Topics in published research
Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Technology Adoption and User Behaviour; Innovation and Socioeconomic Development; Customer Service Quality and Loyalty.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Analysis of Factors Increasing Customer Engagement and Brand Trust Toward Purchase Intention
Welly Surjono, Deshinta Arrova Dewi, R. Raja Subramanian
2026-09-15 · DOI: 10.17010/ijom/2026/v56/i9/175706Social Redistribution, Not Digital Infrastructure, Drives Climate-Conscious Behavior Among Professional Uniform Wearers : Evidence from India's Hospitality and Retail Sectors
Shrina Bhalla, Neha Raghav
2026-09-15 · DOI: 10.17010/ijom/2026/v56/i9/176090Antecedents of Green Purchase Intention on Social Commerce : The Mediating Role of Attitude
Anh Chien Vu, Thi-Trang Tran
2026-09-15 · DOI: 10.17010/ijom/2026/v56/i9/175715Conceptualizing Instagram-Driven Street Food Consumption : Development of a Multidimensional Measurement Scale
Chinky Chhabra, Bhawna Agarwal, Anubha Vashisht
2026-09-15 · DOI: 10.17010/ijom/2026/v56/i9/176089Retail Business Model Sustainability : An Analytical View of Select Indian Retail Businesses
Arbuda Sharma, Charru Hasti, Puneet Khurana
2026-08-17 · DOI: 10.17010/ijom/2026/v56/i8/176075Social Media and New Product Development : Mapping Knowledge Structures and Research Frontiers
Sonica Rautela, Sourav Mondal
2026-08-17 · DOI: 10.17010/ijom/2026/v56/i8/176078Decoding Perceived Value of Cause-Related Advertisements on Social Media
Neha Parveen Haider Ali, Filipe Rodrigues E Melo
2026-08-17 · DOI: 10.17010/ijom/2026/v56/i8/176077Determinants of Consumer Adoption of Ethanol-Blended Fuels : A SEM Analysis
Ashish Kumar, Shubham Kakran
2026-08-17 · DOI: 10.17010/ijom/2026/v56/i8/176076From Heritage Brand to Lifestyle SUV : The Mahindra Thar Roxx Case
Thomason Rajan, John Praveen Motha
2026-07-15 · DOI: 10.17010/ijom/2026/v56/i7/175631Do Social Media Influencers Shape Gen Z Consumers’ Purchase Intentions Toward Electric Vehicles? An Empirical Study in Delhi-NCR
Sayed Mohd Qaim, Vijay Prakash Gupta
2026-07-15 · DOI: 10.17010/ijom/2026/v56/i7/175686Fear, Regret, and the Urge to Buy : Psychological Pathways to Impulsive Consumption During Crises
Bhuvanesh Kumar Sharma, Sneha Rajput
2026-07-15 · DOI: 10.17010/ijom/2026/v56/i7/175325Understanding the Influence of Nostalgia Marketing on Cuisine Consumption Behavior in North India
Swati Sharma, Balgopal Singh, Kamal Jaiswal
2026-07-15 · DOI: 10.17010/ijom/2026/v56/i7/175609Personal Characteristics Influencing Political Party Banner Attitudes and Avoidance
Jong Woo Jun, Jungryum Kim
2026-06-15 · DOI: 10.17010/ijom/2026/v56/i6/176016Determinants of Sustainable Clothing Adoption : A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling
Kanika Rana, Sonali Banerjee, Vaishali Agarwal, Ashima Saxena et al.
2026-06-15 · DOI: 10.17010/ijom/2026/v56/i6/176018Mixed-Methods Scale Development : Students’ Intention to Choose University Under the Lens of Institutional Social Media Engagement
Latika Chahal, Sunaina Ahuja, Harish Mittu, Pawan Kumar et al.
2026-06-15 · DOI: 10.17010/ijom/2026/v56/i6/176019The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice
Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan
2026-06-15 · DOI: 10.17010/ijom/2026/v56/i6/176017Consuming Tragedy : Reconceptualizing Dark Tourism Through Persistent Dissonance and Moral – Experiential Negotiation
Sabari Shankar Ravichandran
2026-05-15 · DOI: 10.17010/ijom/2026/v56/i5/175986Effects of Familiarity and Fit on Virtual Human Emotions and Attitudes
Jong Woo Jun, Jungryum Kim
2026-05-15 · DOI: 10.17010/ijom/2026/v56/i5/175350Exploring Green Consumer Behavior Enablers in Digital Markets Through TISM and Fuzzy MICMAC
Nehajoan Panackal, Adya Sharma
2026-05-15 · DOI: 10.17010/ijom/2026/v56/i5/175491Purchase Drivers of Plant-Based Cosmetics in India : An Extended TPB Model
Berchmans B., Deepa Ittimani Tholath, Jenix Amal E.
2026-05-15 · DOI: 10.17010/ijom/2026/v56/i5/175587Reviews
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October 2, 2026 at 10:18 pm
October 2, 2026