Academic Journal
Q1International Journal of Advertising
About International Journal of Advertising
International Journal of Advertising is a scholarly journal published by Taylor and Francis Ltd.. SCImago 2025 lists it in Q1, with an SJR of 3.182 and H-index of 95.
Coverage: 1982-2026. Research categories: Communication (Q1); Marketing (Q1).
Verified field sources
- Journal Impact Factor: 7.3 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
- Impact Factor year: 2025 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Media, Gender, and Advertising; Media Influence and Health; Human auditory perception and evaluation; Consumer Market Behavior and Pricing.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Disclosing AI-generated advertising: effects on attitudes, purchase intent, and social media engagement
Rick T. Wilson, Thérèse Roux, Laura F. Bright
2026-09-28 · DOI: 10.1080/02650487.2026.2737583Television advertising in national crises: shifting consumer attitudes and brand perceptions during the first month of war
Dorit Zimand-Sheiner, Ofrit Kol, Itay Oleinik, Shalom Levy et al.
2026-09-12 · DOI: 10.1080/02650487.2026.2730727The zones of brand activism: distinguishing brand, issue, marketplace and societal influence
Zoe Lee, Hannah Marriott, Kirk Plangger, Paurav Shukla et al.
2026-10-03 · DOI: 10.1080/02650487.2026.2731773Enhancing advertising novelty through celebrity cameo endorsement
Stacey Brennan, Jasmina Ilicic, Amanda Kennedy
2026-09-10 · DOI: 10.1080/02650487.2026.2722506Increasing the effectiveness of health communication advertising
Jeong-Yeob Han, Hye Jin Yoon
2026-08-18 · DOI: 10.1080/02650487.2026.2709269Vicarious moral satisfaction: how audiences make sense of green influencers’ prosocial content and disengage from action
Saleh Shuqair, Paloma Ciamponi Fernandes Martins, Marlon Dalmoro, Paulo Rita et al.
2026-08-18 · DOI: 10.1080/02650487.2026.2718009Negotiating breastfeeding information in everyday life: mothers’ engagement with momfluencer content
Ellen Mertens, Emma Beuckels, Liselot Hudders
2026-08-18 · DOI: 10.1080/02650487.2026.2707851Metaverse advertising configurations: a study of the world’s leading brands
Hairong Li, Wenyu Dou, Jintao Wu, Jiang Zhu et al.
2026-08-04 · DOI: 10.1080/02650487.2026.2711579Message design for guilt-based green advertising: whether and how to highlight moral transgression, personal responsibility, and efficacy
Bingjing Mao, Nicholas Carcioppolo
2026-08-02 · DOI: 10.1080/02650487.2026.2709196When influencers hold brand activism accountable: the interplay of influencer call-ins/outs and brand response strategies
Minjie Li
2026-07-28 · DOI: 10.1080/02650487.2026.2705060The personalization paradox in AI-driven social media advertising: a tripartite framework
Inam Ul Haq, Bilal Mazhar, Hannan Khan Tareen, Fatima Maqsood et al.
2026-07-18 · DOI: 10.1080/02650487.2026.2704450How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis
Paria Zamanfashami
2026-07-16 · DOI: 10.1080/02650487.2026.2697621The use of advertising to oppose your party’s candidate: a test of fifth column party advocacy effects during election campaigns
Oluseyi Adegbola, Maria De Moya
2026-07-15 · DOI: 10.1080/02650487.2026.2700926Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising
Tae Hyun Baek, Yung Kyun Choi, Inhye Kim, Sukki Yoon et al.
2026-07-14 · DOI: 10.1080/02650487.2026.2699048Can too many hashtags backfire? Understanding audiences’ perceptions of hashtags on Instagram
Hyun Seung Jin, Namin Kim
2026-07-11 · DOI: 10.1080/02650487.2026.2700928From awareness to action: the role of brand activism advertising in shaping consumers’ attitudes and prosocial intentions
Veronica Rosendo-Rios, Dina Khalifa
2026-10-03 · DOI: 10.1080/02650487.2026.2697622Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development
Zumurad Aripova van Amstel, Izian Idris, Charles Jebarajakirthy, Pei-Shan Soon et al.
2026-07-08 · DOI: 10.1080/02650487.2026.2693385Which responsible gambling messages work? Comparing recommendation and corrective strategies
Francisco-Luis Sánchez-Fernández, Myriam Martínez-Fiestas, José-Ángel Ibáñez-Zapata, Francisco-Javier Montoro-Ríos et al.
2026-07-07 · DOI: 10.1080/02650487.2026.2697623#GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship
Chen Lou, Lening Wang, Zhuoman Li, Dianna Chang et al.
2026-07-03 · DOI: 10.1080/02650487.2026.2694293Beyond the black box: impact of algorithm explainability, control, and literacy on user evaluations of personalized recommendations and advertising
Jungyong Ahn, Jang Ho Moon, Yongjun Sung
2026-07-03 · DOI: 10.1080/02650487.2026.2692228Reviews
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Version History
September 14, 2026 at 11:45 am
September 14, 2026