
Academic Journal
Q1International Journal of Bank Marketing
About International Journal of Bank Marketing
About International Journal of Bank Marketing
International Journal of Bank Marketing is a peer-reviewed scholarly journal published by Emerald Group Publishing Ltd. (United Kingdom). It focuses on Q1. Publication coverage spans 1983-2026.
Key indicators: ISSN 0265-2323; H-index 123.
Understanding This Journal's Metrics
Journal metrics help researchers assess fit, but they must be interpreted in context:
- H-index (123): Exceptionally high — 123 articles have each been cited at least 123 times. This indicates deep, sustained influence in the field.
Publishing in International Journal of Bank Marketing
An established venue in its field. The journal welcomes solid, well-executed research. Ensure your manuscript fits the stated scope and follows author guidelines carefully.
- Scope fit: Confirm your research aligns with Q1. Off-scope manuscripts are typically desk-rejected quickly.
- Author guidelines: Follow formatting, reference style, and article-type requirements exactly — non-compliant manuscripts may be returned without review.
- Submission: Submit via the official journal website.
Is This Journal Right for Your Paper?
- Audience match: Will the journal's readers cite and build on your findings?
- Timeline: Higher-tier journals mean longer review and higher rejection risk. Balance prestige against your schedule.
- Indexing: Confirm indexing in Web of Science, Scopus, and PubMed (if biomedical) meets your institutional requirements.
- Open access needs: Check funder mandates and whether the journal offers compliant OA options.
Frequently Asked Questions
What is the ISSN of International Journal of Bank Marketing?
0265-2323.
Who publishes International Journal of Bank Marketing?
Emerald Group Publishing Ltd..
What are International Journal of Bank Marketing's metrics?
H-index 123.
Where do I submit to International Journal of Bank Marketing?
Via the official website.
Is International Journal of Bank Marketing peer-reviewed?
Yes — it is a peer-reviewed scholarly journal indexed in major academic databases.
Source-backed journal facts
Topics in published research
Customer Service Quality and Loyalty; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Digital Marketing and Social Media; Financial Literacy, Pension, Retirement Analysis; Banking stability, regulation, efficiency.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Visual trust signals in digital financial marketplaces: eye-tracking evidence from verification badges
Wonbin Seo, Kyuhong Park
2026-10-13 · DOI: 10.1108/ijbm-01-2026-0011Investigating debt aversion in younger adults
Elizabeth Sheedy, Tracy Wu, Mingze Gao
2026-09-29 · DOI: 10.1108/ijbm-05-2026-0400Financial anxiety among Brazilian youth and the role of psychosocial and structural factors
Paulo Fernando Marschner, Matheus Goulart de Carvalho
2026-09-23 · DOI: 10.1108/ijbm-12-2025-1001When compliance culture fails to curb incivility: leadership mechanisms and organizational culture across key industries
René Arseneault
2026-09-18 · DOI: 10.1108/ijbm-11-2025-0928Mobile financial services and the elderly: digitally financially inclusive or exclusive? Two decades of research bridging the great grey divide
Lee Yen Chaw, James Tat Beng Lim, Eugene Cheng-Xi Aw, Ai-Fen Lim et al.
2026-09-15 · DOI: 10.1108/ijbm-09-2025-0733Financial literacy education to college students in the U.S.
Jing Jian Xiao
2026-09-08 · DOI: 10.1108/ijbm-07-2026-0800Phygital transformation and employer branding in banking: insights from a longitudinal narrative analysis of integrated reports
Halit Keskin, Emel Esen
2026-09-04 · DOI: 10.1108/ijbm-04-2026-0326Understanding the nature and effects of cognitive dissonance in demarketing contexts in the South African banking industry
Fiona Kigen, Marike Venter de Villiers
2026-09-03 · DOI: 10.1108/ijbm-02-2025-0151Financial innovation and bank stability: evidence from 91 emerging markets
Abdulazeez Y.H. Saif-Alyousfi
2026-09-03 · DOI: 10.1108/ijbm-02-2025-0169FinTech adoption and financial inclusion: an integrated model for rural Thailand
Nittaya Khwankaew, Christopher Gan, Linh Tu Ho
2026-08-28 · DOI: 10.1108/ijbm-03-2026-0213Drivers of user engagement with FinTech: a cross-country analysis in digitally mature markets
Angela C. Macedo, Diogo Almeida, Paulo Duarte
2026-08-27 · DOI: 10.1108/ijbm-03-2026-0205Built to last: the enduring nature of bank brand personality across a decade of change
Lucija Mihotić, Dubravka Sinčić, Berislav Žmuk
2026-08-26 · DOI: 10.1108/ijbm-02-2026-0152A consumer response to sustainability gamification: a parallel mediation model in e-banking services
Birgul Medetoglu, Serhat Ata, Ilkin Yaran Ogel
2026-08-20 · DOI: 10.1108/ijbm-09-2025-0717Racial/ethnic disparities in economic hardship: the role of financial capability
Rui Yao, Jing Jian Xiao
2026-08-20 · DOI: 10.1108/ijbm-12-2025-0967Financial anxiety as a pathway linking financial capability and financial well-being: a test of gender differences
Ravisha Chutani, Kimberly Watkins, John Grable, Kristy Archuleta et al.
2026-08-19 · DOI: 10.1108/ijbm-11-2025-0873Planned behavior with saving and borrowing intentions – how do consumers make ends meet?
Kent Eriksson, Cecilia Hermansson, Malin Malmström, Mark Sanctuary et al.
2026-08-19 · DOI: 10.1108/ijbm-02-2025-0115Modelling the drivers of financial anxiety: a Bayesian network approach
Elvira Anna Graziano, Flaminia Musella, Gerardo Petroccione
2026-08-13 · DOI: 10.1108/ijbm-09-2025-0722Investigating consumer AI adoption in the banking sector: a cross-context meta-analysis of key determinants
Tareq Rasul, Fernando de Oliveira Santini, Claudio Hoffmann Sampaio, Wagner Junior Ladeira et al.
2026-08-06 · DOI: 10.1108/ijbm-05-2025-0390Australian women's financial self-efficacy in a digital financial world
Bronwyn Bruce, Foula Zografina Kopanidis
2026-08-06 · DOI: 10.1108/ijbm-10-2025-0787Sustainable investment intention of Generation Z business students in Italy: the effects of climate risk, greenwashing perception and personality traits
Helen Chiappini, Raja Nabeel-Ud-Din Jalal, Gianfranco Antonio Vento
2026-07-28 · DOI: 10.1108/ijbm-07-2025-0570Reviews
Community Reviews
Version History
October 9, 2026 at 7:03 pm
September 25, 2026