International Journal of Research in Marketing

Journal Name: International Journal of Research in Marketing

Journal Type: Q1

ISSN: 01678116

Country: Netherlands

Subject Area and Category: Business, Management and Accounting Marketing

Publisher: Elsevier B.V.

Research Ranking: 52

Publication Type: Journals

H-Index: 128

Coverage: 1984-2025

Editors-in-Chief: Koen Pauwels,

Research Impact Score: 5.1

Impact Factor: 5.9

SCIMAGO SJR: 3.352

APC Cost: $4000

Homepage: https://www.journals.elsevier.com/international-journal-of-research-in-marketing

Submission Link: https://www.journals.elsevier.com/international-journal-of-research-in-marketing

Contact Email: support@scispace.com

Address: Radarweg 29, Amsterdam, Netherlands, 1043 NX

Overview

The International Journal of Research in Marketing (IJRM) is a prestigious academic journal that focuses on advancing research in the field of marketing. It is widely recognized for publishing innovative, high-quality research articles that contribute to the understanding of marketing theory, practice, and strategy. As one of the leading journals in the marketing discipline, IJRM covers a broad range of topics, from consumer behavior to digital marketing, marketing analytics, and brand management.

Scope and Aims

The primary aim of the International Journal of Research in Marketing is to promote scholarly research that is both theoretical and practical in nature. The journal seeks to bridge the gap between academic knowledge and business practices by publishing research that addresses real-world marketing issues. It provides an ideal platform for marketing scholars, researchers, and practitioners to disseminate their findings, insights, and recommendations.

The scope of the journal is wide-ranging and includes areas such as:

Consumer Behavior: Examining how consumers make purchasing decisions and interact with brands.
Marketing Strategy: Focusing on the strategies businesses use to build competitive advantage in the market.
Brand Management: Analyzing how brands are managed, developed, and positioned in a competitive environment.
Digital Marketing: Exploring the growing influence of digital platforms, social media, and e-commerce on marketing strategies.
Marketing Analytics: Investigating the role of data and analytics in shaping marketing strategies and decision-making processes.
Advertising: Researching the effectiveness of advertising campaigns and their impact on consumer perceptions.

Research Methodologies

The International Journal of Research in Marketing encourages the use of diverse research methodologies, including both qualitative and quantitative approaches. These methodologies can range from experimental designs and surveys to case studies, ethnographic research, and data modeling techniques. The journal is committed to publishing research that utilizes rigorous methodologies and provides valuable insights into marketing practices.

Impact and Relevance

The IJRM is an influential journal with a significant impact on the marketing field. It is highly cited by both academic researchers and marketing professionals, making it a valuable resource for anyone interested in staying up-to-date with the latest developments in marketing theory and practice. Researchers use the journal to understand emerging trends in consumer behavior, technological advancements in marketing, and the evolving role of data in shaping marketing decisions.

The journal’s global reach also ensures that its content is relevant to marketing scholars and practitioners from diverse industries and geographical regions. The topics published are often forward-thinking, reflecting the dynamic nature of marketing in the 21st century.

About

The International Journal of Research in Marketing (IJRM) is a prestigious peer-reviewed academic journal that publishes cutting-edge research related to marketing. With a global readership, IJRM has established itself as a leading platform for marketing scholars, industry experts, and academics worldwide. This journal aims to present high-quality research that provides deep insights into various facets of marketing and its ever-evolving landscape.

Key Areas of Focus in IJRM

The journal covers a wide array of topics within marketing, catering to both theoretical and applied research. Some of the core areas include:

Consumer Behavior: Understanding the psychological and behavioral patterns of consumers is crucial in today's competitive market. IJRM frequently publishes studies exploring decision-making processes, consumer emotions, and buying behaviors.
Digital Marketing: As the digital era continues to reshape industries, the journal emphasizes the role of social media, search engine optimization (SEO), online advertising, and other digital platforms in marketing strategies.
Brand Management: Building and maintaining a strong brand is an integral part of marketing. Research on brand equity, brand loyalty, and strategies for brand growth are regularly featured.
Marketing Strategy and Innovation: IJRM publishes research that examines the latest trends and innovations in marketing strategies. This includes new approaches to product development, market segmentation, pricing strategies, and promotional techniques.
International Marketing: Global marketing strategies are essential for businesses that operate across multiple countries. The journal explores cross-cultural marketing, international branding, and challenges faced by multinational companies.
Marketing Analytics and Metrics: With the rise of big data, marketing analytics has become an indispensable tool. IJRM includes research on data-driven decision-making, predictive analytics, and performance measurement tools used to enhance marketing efforts.

Why IJRM is Important for Marketing Researchers and Practitioners

For both researchers and marketing professionals, IJRM is a valuable resource. By publishing peer-reviewed articles, it offers credible insights into the latest trends and developments in the field of marketing. The journal encourages an interdisciplinary approach, fostering collaboration between marketers, economists, psychologists, and sociologists to understand complex marketing phenomena.

For marketing professionals, IJRM serves as a reference to stay updated with the latest research findings, which can be applied in real-world business contexts. Researchers, on the other hand, can use the journal to contribute their findings to the academic community, helping shape the future of marketing practices.

How to Submit to the Journal

The submission process for IJRM is thorough and ensures that only high-quality research is published. Interested authors can submit their manuscripts online through the journal’s submission portal. The peer-review process is rigorous, ensuring that each paper meets the high standards set by the editorial board.

Scope

The Scope International Journal of Research in Marketing is a prestigious platform dedicated to advancing the field of marketing through scholarly research and academic discourse. Published periodically, this journal serves as an essential resource for researchers, practitioners, and academicians, providing a platform for cutting-edge research that explores various facets of marketing practices, trends, and strategies.

Focus Areas and Research Themes

The journal encompasses a wide array of topics, all aimed at advancing the understanding of marketing in a rapidly evolving business landscape. It welcomes research articles, case studies, theoretical papers, and empirical investigations on topics such as:

Consumer Behavior: Understanding the ever-changing needs, preferences, and behaviors of consumers is a crucial aspect of marketing research. The journal encourages submissions that delve into both traditional and contemporary consumer behavior theories and practical insights.
Digital Marketing: With the advent of technology, digital marketing has become a critical area of study. Research on social media strategies, search engine optimization (SEO), email marketing, and the use of data analytics for targeted campaigns is highly encouraged.
Brand Management: Building and sustaining a strong brand is a priority for businesses worldwide. Papers discussing brand equity, brand loyalty, brand positioning, and brand communication strategies offer valuable insights for marketers.
Marketing Strategy: The journal explores research that examines various strategic approaches in marketing, including competitive advantage, market segmentation, product innovation, and integrated marketing communication.
Global Marketing: Given the globalization of business, understanding international markets is essential. Research exploring marketing strategies in different cultural, economic, and social contexts contributes significantly to the journal’s scope.
Marketing and Technology: The intersection of technology and marketing is an exciting area of study. Articles that explore how emerging technologies like artificial intelligence (AI), machine learning, big data, and automation are transforming marketing practices are highly relevant.
Sustainability and Ethical Marketing: As consumers become more socially and environmentally conscious, ethical marketing practices and sustainability have gained prominence. Research that addresses green marketing, corporate social responsibility (CSR), and ethical consumerism is encouraged.

Target Audience

The Scope International Journal of Research in Marketing attracts a diverse range of readers, including:

Academicians and Scholars: Professors, researchers, and students in the fields of marketing, business administration, and related disciplines benefit from the journal’s cutting-edge research and theoretical insights.
Marketing Practitioners: Marketing professionals, strategists, and consultants can apply the research findings to develop better marketing strategies, enhance consumer engagement, and boost business performance.
Policy Makers and Educators: The journal’s comprehensive research findings provide valuable information to shape marketing policies and academic curricula at various levels.

Publication and Submission Guidelines

The journal adheres to a rigorous peer-review process to ensure the quality and relevance of published articles. It follows ethical guidelines to maintain transparency and credibility in all research submissions. Authors are invited to submit original, unpublished manuscripts that offer fresh perspectives and contribute to the advancement of marketing knowledge.