Academic Journal
Q1International Journal of Research in Marketing
About International Journal of Research in Marketing
International Journal of Research in Marketing is a scholarly journal published by Elsevier B.V.. SCImago 2025 places it in Q1 with an SJR of 3.734 and an H-index of 135.
Its listed coverage is 1984-2026 and its research categories include Marketing (Q1). The 2025 dataset reports 97 documents and 1824 citations across the latest three-year reporting window.
The International Journal of Research in Marketing (IJRM) is a prestigious peer-reviewed academic journal that publishes cutting-edge research related to marketing. With a global readership, IJRM has established itself as a leading platform for marketing scholars, industry experts, and academics worldwide. This journal aims to present high-quality research that provides deep insights into various facets of marketing and its ever-evolving landscape.
Key Areas of Focus in IJRM
The journal covers a wide array of topics within marketing, catering to both theoretical and applied research. Some of the core areas include:
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Consumer Behavior: Understanding the psychological and behavioral patterns of consumers is crucial in today's competitive market. IJRM frequently publishes studies exploring decision-making processes, consumer emotions, and buying behaviors.
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Digital Marketing: As the digital era continues to reshape industries, the journal emphasizes the role of social media, search engine optimization (SEO), online advertising, and other digital platforms in marketing strategies.
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Brand Management: Building and maintaining a strong brand is an integral part of marketing. Research on brand equity, brand loyalty, and strategies for brand growth are regularly featured.
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Marketing Strategy and Innovation: IJRM publishes research that examines the latest trends and innovations in marketing strategies. This includes new approaches to product development, market segmentation, pricing strategies, and promotional techniques.
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International Marketing: Global marketing strategies are essential for businesses that operate across multiple countries. The journal explores cross-cultural marketing, international branding, and challenges faced by multinational companies.
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Marketing Analytics and Metrics: With the rise of big data, marketing analytics has become an indispensable tool. IJRM includes research on data-driven decision-making, predictive analytics, and performance measurement tools used to enhance marketing efforts.
Why IJRM is Important for Marketing Researchers and Practitioners
For both researchers and marketing professionals, IJRM is a valuable resource. By publishing peer-reviewed articles, it offers credible insights into the latest trends and developments in the field of marketing. The journal encourages an interdisciplinary approach, fostering collaboration between marketers, economists, psychologists, and sociologists to understand complex marketing phenomena.
For marketing professionals, IJRM serves as a reference to stay updated with the latest research findings, which can be applied in real-world business contexts. Researchers, on the other hand, can use the journal to contribute their findings to the academic community, helping shape the future of marketing practices.
How to Submit to the Journal
The submission process for IJRM is thorough and ensures that only high-quality research is published. Interested authors can submit their manuscripts online through the journal’s submission portal. The peer-review process is rigorous, ensuring that each paper meets the high standards set by the editorial board.
Journal Metrics
Metrics can change by reporting year. Verify time-sensitive values with the publisher or indexing service.
Aims & Scope
The Scope International Journal of Research in Marketing is a prestigious platform dedicated to advancing the field of marketing through scholarly research and academic discourse. Published periodically, this journal serves as an essential resource for researchers, practitioners, and academicians, providing a platform for cutting-edge research that explores various facets of marketing practices, trends, and strategies.
Focus Areas and Research Themes
The journal encompasses a wide array of topics, all aimed at advancing the understanding of marketing in a rapidly evolving business landscape. It welcomes research articles, case studies, theoretical papers, and empirical investigations on topics such as:
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Consumer Behavior: Understanding the ever-changing needs, preferences, and behaviors of consumers is a crucial aspect of marketing research. The journal encourages submissions that delve into both traditional and contemporary consumer behavior theories and practical insights.
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Digital Marketing: With the advent of technology, digital marketing has become a critical area of study. Research on social media strategies, search engine optimization (SEO), email marketing, and the use of data analytics for targeted campaigns is highly encouraged.
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Brand Management: Building and sustaining a strong brand is a priority for businesses worldwide. Papers discussing brand equity, brand loyalty, brand positioning, and brand communication strategies offer valuable insights for marketers.
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Marketing Strategy: The journal explores research that examines various strategic approaches in marketing, including competitive advantage, market segmentation, product innovation, and integrated marketing communication.
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Global Marketing: Given the globalization of business, understanding international markets is essential. Research exploring marketing strategies in different cultural, economic, and social contexts contributes significantly to the journal’s scope.
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Marketing and Technology: The intersection of technology and marketing is an exciting area of study. Articles that explore how emerging technologies like artificial intelligence (AI), machine learning, big data, and automation are transforming marketing practices are highly relevant.
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Sustainability and Ethical Marketing: As consumers become more socially and environmentally conscious, ethical marketing practices and sustainability have gained prominence. Research that addresses green marketing, corporate social responsibility (CSR), and ethical consumerism is encouraged.
Target Audience
The Scope International Journal of Research in Marketing attracts a diverse range of readers, including:
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Academicians and Scholars: Professors, researchers, and students in the fields of marketing, business administration, and related disciplines benefit from the journal’s cutting-edge research and theoretical insights.
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Marketing Practitioners: Marketing professionals, strategists, and consultants can apply the research findings to develop better marketing strategies, enhance consumer engagement, and boost business performance.
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Policy Makers and Educators: The journal’s comprehensive research findings provide valuable information to shape marketing policies and academic curricula at various levels.
Publication and Submission Guidelines
The journal adheres to a rigorous peer-review process to ensure the quality and relevance of published articles. It follows ethical guidelines to maintain transparency and credibility in all research submissions. Authors are invited to submit original, unpublished manuscripts that offer fresh perspectives and contribute to the advancement of marketing knowledge.
Recent Research Articles
Latest publications matched automatically by ISSN.
Slowing time, shaping the future: The effect of mindfulness on intertemporal choice
Amy Errmann, Yuri Seo, Felix Septianto, Xing-Yu (Marcos) Chu et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.10.006Reconstructing collective Identity: how consumers mobilize brands and consumption practices after major life disruptions
Laetitia Mimoun, Mathilde Hedon Lapostolle, Julien Schmitt
2026-09 · DOI: 10.1016/j.ijresmar.2025.10.001Transforming trash into treasure: Why consumers like personalized upcycling
Johannes Fillmann, Franziska Völckner, Monika Imschloss, Michael Schulz et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.09.005Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction
Ulrike Kaiser, Benedikt Schnurr, Christoph Fuchs, Martin Schreier et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.09.002Getting the pace right: Performance of budget allocation heuristics in online advertising
Uğurcan Dündar, Nadia Abou Nabout, Bernd Skiera
2026-09 · DOI: 10.1016/j.ijresmar.2025.09.006Unveiling consumer preferences: a theory-based multimodal deep learning architecture for explainable recommendation
Xinyu Liu, Yang Qian, Yezheng Liu, Jennifer Shang et al.
2026-09 · DOI: 10.1016/j.ijresmar.2026.01.007Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability
Simeng Han, Emanuel Bayer, Bernd Skiera, Agnish Ghatak et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.10.007Predicting livestream shopping success
Zekun Liu, Weiqing Zhang, Xiao Liu, Eitan Muller et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.12.002The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case
Youngchan Hwang, Sunghan Ryu, Daegon Cho
2026-09 · DOI: 10.1016/j.ijresmar.2025.09.003Is the Pareto a principle? A longitudinal exploration of inequality in category-level consumer spending
Barak Libai, Michael Haenlein, Sarah Gelper
2026-09 · DOI: 10.1016/j.ijresmar.2026.09.003How scholars build universalist and social authority: uncovering citation outcomes for scholars and research fields
Radek Karpienko, Vijay Ganesh Hariharan, Thomas Reutterer, Nuno Camacho et al.
2026-09 · DOI: 10.1016/j.ijresmar.2026.09.004Implementing e-commerce channels in business-to-business selling
Roland Kassemeier, Sascha Alavi, Johannes Habel
2026-09 · DOI: 10.1016/j.ijresmar.2025.10.003Cute package, sweet taste? The effects of Kindchenschema food packaging on consumers
Raphaela E. Bruckdorfer, Oliver B. Büttner
2026-09 · DOI: 10.1016/j.ijresmar.2025.11.001Between sharing and hiding: How consumers shade knowledge
Aron Darmody, Pierre-Yann Dolbec, Mujde Yuksel, Meera Venkatraman et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.08.001Editorial Board
2026-09 · DOI: 10.1016/s0167-8116(26)00066-2Awe-inspired sustainability: the moral elevation link
Amogh Kumbargeri, Atul Kumar, Shailendra Pratap Jain, Sukriti Sekhri et al.
2026-09 · DOI: 10.1016/j.ijresmar.2026.09.001The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees
Jihao Hu, Jiehang Song, Chundong Zheng, Xavier Font et al.
2026-09 · DOI: 10.1016/j.ijresmar.2025.08.002Consumer financial data exchange: marketing meets digital finance and open banking
Simon J. Blanchard, Kelly D. Martin, Linda Court Salisbury
2026-09 · DOI: 10.1016/j.ijresmar.2026.01.004Editorial Board
2026-09 · DOI: 10.1016/s0167-8116(26)00074-1Supplier concentration and firm performance: the role of relative size, relative reputation, and network position
Amalesh Sharma, Alok R. Saboo, Sourav Bikash Borah, Anirban Adhikary et al.
2026-09 · DOI: 10.1016/j.ijresmar.2026.01.006Reviews
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April 23, 2025 at 9:01 am
April 23, 2025