Academic Journal
Q1Journal of Advertising Research
About Journal of Advertising Research
About Journal of Advertising Research
Journal of Advertising Research is a peer-reviewed scholarly journal published by Taylor and Francis Ltd. (United Kingdom). It focuses on Q1. Publication coverage spans 1972, 1991, 1996-2025.
Key indicators: ISSN 0021-8499, 1740-1909; H-index 107.
Understanding This Journal's Metrics
Journal metrics help researchers assess fit, but they must be interpreted in context:
- H-index (107): Exceptionally high — 107 articles have each been cited at least 107 times. This indicates deep, sustained influence in the field.
Publishing in Journal of Advertising Research
An established venue in its field. The journal welcomes solid, well-executed research. Ensure your manuscript fits the stated scope and follows author guidelines carefully.
- Scope fit: Confirm your research aligns with Q1. Off-scope manuscripts are typically desk-rejected quickly.
- Author guidelines: Follow formatting, reference style, and article-type requirements exactly — non-compliant manuscripts may be returned without review.
Is This Journal Right for Your Paper?
- Audience match: Will the journal's readers cite and build on your findings?
- Timeline: Higher-tier journals mean longer review and higher rejection risk. Balance prestige against your schedule.
- Indexing: Confirm indexing in Web of Science, Scopus, and PubMed (if biomedical) meets your institutional requirements.
- Open access needs: Check funder mandates and whether the journal offers compliant OA options.
Frequently Asked Questions
What is the ISSN of Journal of Advertising Research?
0021-8499, 1740-1909.
Who publishes Journal of Advertising Research?
Taylor and Francis Ltd..
What are Journal of Advertising Research's metrics?
H-index 107.
Is Journal of Advertising Research peer-reviewed?
Yes — it is a peer-reviewed scholarly journal indexed in major academic databases.
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Consumer Market Behavior and Pricing; Marketing and Advertising Strategies; Diverse Scientific and Economic Studies; Media, Gender, and Advertising.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Impacts on E-Commerce Revenue Before and During an Exogenous Shock: Site Entry Channels, Visitor Status, and Transaction Value
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Jia Heng Li, Ji Sun Maeng, Tae Hyun Baek
2026-09-25 · DOI: 10.1080/00218499.2026.2700058Massive Advertising Expenses Changes, Risk, and Implications for Stock Returns
Roi D. Taussig, Shalom Levy
2026-09-25 · DOI: 10.1080/00218499.2026.2713784The Conformity Effects of Personalized Advertising: When Consumers Seek Social Anonymity
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Hrithvik Bhardwaj, Dheeraj Sharma
2026-09-25 · DOI: 10.1080/00218499.2026.2704952How Information-Use Transparency Affects the Effectiveness of Location Targeting: When Privacy Disclosures Help and When They Backfire
Johanna Verenkotte, Martin Spann
2026-09-25 · DOI: 10.1080/00218499.2026.2709216Denser Advertising Design, Higher Food Calories: How Visual Density Affects Consumer Responses to Food Advertising
Youkai (Kyle) Xiao, Yunhui Huang, Xing-Yu (Marcos) Chu
2026-09-14 · DOI: 10.1080/00218499.2026.2698029How to Make Advertising on Social Media Memorable: Stand Out or Get Lost
Jarod Walter, Lara Stocchi, Ella Ward, Jenni Romaniuk et al.
2026-09-10 · DOI: 10.1080/00218499.2026.2670019How Memes Reconfigure the Communicative Codes of Luxury Branding: Participatory Digital Culture and the Shift of Symbolic Authority
Julia Pueschel, Stéphane Borraz, Hannes Gurzki
2026-09-08 · DOI: 10.1080/00218499.2026.2693330A Translational Approach to Research in Sport Sponsorship and Event Marketing: 20 Years of Journal of Advertising Research (2006–2025)
Jonathan A. Jensen, Angeline CLOSE Scheinbaum
2026-09-04 · DOI: 10.1080/00218499.2026.2712890The Limits and Levers of Influence: What Works in Alcohol Harm-Reduction Campaigns
Aneta Duda
2026-09-02 · DOI: 10.1080/00218499.2026.2693332Human-GenAI Collaboration in Creative Ideation: A Study with Advertising Professionals
Isabella Carvalho Milano, Francine Zanin Bagatini, Marcelo Gattermann Perin, Lucia Salmonson Guimarães Barros et al.
2026-09-01 · DOI: 10.1080/00218499.2026.2702092Visual Congruency and Brand Attitudes: The Mediating Role of Processing Fluency in Metaphorical Advertising
Lefa Teng, Mengmeng Zhang, Hongyan Wang, Jiang Zhu et al.
2026-08-28 · DOI: 10.1080/00218499.2026.2693333How Platform Personalization and Goal Framing Shape Incidental Brand Memory: Serendipity and Effort as Encoding Pathways Under Low Attention
Ziyue Wu, Yanping Gong, Rong Huang, Xiaoxing He et al.
2026-07-27 · DOI: 10.1080/00218499.2026.2651998Forgiving the Algorithm? Consumer Responses to AI- vs. Human-Created Misrepresentative Ads
Kshitij Bhoumik
2026-07-13 · DOI: 10.1080/00218499.2026.2677339Idea, Craft, Taste, Nerve: Generative AI Is Unbundling Creative Work and Helping Us Test What Matters
Colin Campbell
2026-07-03 · DOI: 10.1080/00218499.2026.2724799The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies
Justine Rapp Farrell, Sean Sands, Carla Ferraro
2026-07-02 · DOI: 10.1080/00218499.2026.2667595Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising: Status by Design
Amy Errmann, Benjamin Voyer, Marilyn Giroux
2026-07-01 · DOI: 10.1080/00218499.2026.2682651How Temporal Loss Framing in Promotions Shapes Purchase Intention: From Missed Opportunities to Action
Ziniu Jin, Xiaobo Tao
2026-06-03 · DOI: 10.1080/00218499.2026.2630415Reviews
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Version History
October 9, 2026 at 8:01 pm
September 25, 2026