
Academic Journal
Q1Journal of Interactive Advertising
About Journal of Interactive Advertising
Journal of Interactive Advertising is a scholarly journal published by Taylor and Francis Ltd.. SCImago 2025 lists it in Q1, with an SJR of 2.648 and H-index of 32.
Coverage: 2007, 2013, 2018-2026. Research categories: Communication (Q1); Marketing (Q1).
Source-backed journal facts
Topics in published research
Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Technology Adoption and User Behaviour; Media Influence and Health; Impact of Technology on Adolescents; Digital Games and Media.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
When Does Fun Convert? Conversion Timing as a Boundary Condition in Advergame-Based Marketing Campaigns
Kristina Risom Jespersen
2026-09-24 · DOI: 10.1080/15252019.2026.2729152Influencer-Follower Relationships as a Two-Way Exchange: Perceived Interconnectedness Scale Development and Validation
Shaheen Kanthawala, Anneliese Bolland, Jessica Payne
2026-09-15 · DOI: 10.1080/15252019.2026.2725562Artificial Intelligence in Advertising: A Scientometric and Thematic Synthesis of Four Paradoxes
Gülten Adalı, Fatma Yardibi, Ömür Talay
2026-08-18 · DOI: 10.1080/15252019.2026.2710678When Old Is Not Gold: The Interactive Effect of Brand Age and AI Disclosure on Ad-Clicking Interest
Hui Zhang, Myungjin C Smale, Yuri Martirosyan
2026-08-11 · DOI: 10.1080/15252019.2026.2707403Which Ad Do You Want to View First? The Customization of In-Stream Ad Sequence
Ryosuke Takeuchi, Kosaku Morioka
2026-08-11 · DOI: 10.1080/15252019.2026.2707397Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
Chris Noland, Joon Kyoung Kim, Holly Overton, Khalid Alharbi et al.
2026-08-07 · DOI: 10.1080/15252019.2026.2695457Overcoming the Uncanny Valley Effect in AI-Generated Emotional Ads: Matching AI to Ad Themes
Chang-Won Choi, Robert G. Magee
2026-07-29 · DOI: 10.1080/15252019.2026.2701061Virtual Perfection: Visual Cues, Disclosure, and Adolescent Responses to Virtual Influencers
Regina Jihea Ahn, Su Yeon Cho, Xinyu Zhao
2026-07-15 · DOI: 10.1080/15252019.2026.2681492A Theory Sandbox for Interactive Advertising: Introducing Foresight Articles
Jooyoung Kim
2026-07-03 · DOI: 10.1080/15252019.2026.2700910Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC
Marie-Selien Fakkert, Theo Araujo, Joanna Strycharz, Guda van Noort et al.
2026-06-30 · DOI: 10.1080/15252019.2026.2686129Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
Ágnes Buvár, Nikolett Kalóz, Mirkó Gáti, Andrea Dúll et al.
2026-07-03 · DOI: 10.1080/15252019.2026.2656658When AI Meets Advertising Creative: Attitudinal Effects of AI-Generation Disclosures for Copy and Visuals
Qingyuan Yang, Benjamin K. Johnson, Xinyi Zuo, Yuxuan Jin et al.
2026-07-03 · DOI: 10.1080/15252019.2026.2665454Unpacking the Distinctive Features of Short-Form Video Advertising: A Comment Analysis of Consumer Commentaries
Hye Ra Oh, Yunjae Cheong
2026-07-03 · DOI: 10.1080/15252019.2026.2668438Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
Diego Tavares Cardoso, Emílio José Montero Arruda Filho
2026-07-03 · DOI: 10.1080/15252019.2026.2657515Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
Hyunji Kim, Jeongmin Ham, Matthew S. Eastin
2026-07-03 · DOI: 10.1080/15252019.2026.2652290Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing
Eugene Cho Snyder, Arianna Alves, Melna Abraham, Wandally Vargas et al.
2026-07-03 · DOI: 10.1080/15252019.2026.2642022Effects of Immersive Experience in the Branded Metaverse
Fuyuan Shen, Heather Shoenberger, Ryan Tan, Bingbing Zhang et al.
2026-04-03 · DOI: 10.1080/15252019.2026.2646540Driving Consumer Engagement on Social Media: An Examination of Firm-Generated Content Types and Their Moderating Factors
Lei Liu, Chunling Yu, Ping Zhao
2026-04-03 · DOI: 10.1080/15252019.2026.2634676What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
Zhan Wang, Wootae Chun
2026-04-03 · DOI: 10.1080/15252019.2025.2609546“Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults
Darian Harff, Doan Phuong Nhi Le
2026-04-03 · DOI: 10.1080/15252019.2026.2615713Reviews
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Version History
October 4, 2026 at 8:45 pm
September 18, 2026