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Academic Journal

Q1

Journal of Marketing Analytics

Springer International Publishing AG

SwitzerlandEconomics, Econometrics and Finance (miscellaneous) (Q1); Statistics, Probability and Uncertainty (Q1); Marketing (Q2); Strategy and Management (Q2)ISSN-matched source record
Journal website ↗
Q1Ranking
5.0Impact Factor (2025)
35H-index (SCImago 2025)
0.938SJR (2025)
2013-2026Coverage

About Journal of Marketing Analytics

Journal of Marketing Analytics is a scholarly journal published by Springer International Publishing AG. SCImago 2025 lists it in Q1, with an SJR of 0.938 and H-index of 35.

Coverage: 2013-2026. Research categories: Economics, Econometrics and Finance (miscellaneous) (Q1); Statistics, Probability and Uncertainty (Q1); Marketing (Q2); Strategy and Management (Q2).

Verified field sources

  • Journal Impact Factor: 5.0 — Official source; checked 2026-10-03. Journal metric year and editorial leadership as listed on the Springer Nature journal homepage.
  • Impact Factor year: 2025 — Official source; checked 2026-10-03. Journal metric year and editorial leadership as listed on the Springer Nature journal homepage.
  • Editor(s): Anjala Krishen; Maria Petrescu (Editors-in-Chief) — Official source; checked 2026-10-03. Journal metric year and editorial leadership as listed on the Springer Nature journal homepage.

Source-backed journal facts

ISSN(s)2050-3318, 2050-3326
ISSN-L2050-3318
Source typeJournal
Publisher / hosting organisationPalgrave Macmillan
Publisher country codeGB
Fully open access (OpenAlex)Not marked as fully open access; hybrid options may exist
DOAJ flag (OpenAlex)Not listed in OpenAlex metadata; this is not a direct DOAJ check
Works recorded in OpenAlex602
Citations recorded in OpenAlex10,242
OpenAlex H-index41
Years represented in OpenAlex2013–2026 (not the founding or closing dates)

Topics in published research

Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies.

OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.

Reported open-access list prices

3,290.00 USD; 2,690.00 EUR; 2,390.00 GBP

APC list prices reported by OpenAlex, which obtains this information from DOAJ. Confirm current charges, taxes, waivers and eligibility with the publisher; this is not a fee quotation.

Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.

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