Academic Journal
Q1Journal of Marketing Communications
About Journal of Marketing Communications
Journal of Marketing Communications is a scholarly journal published by Routledge. SCImago 2025 lists it in Q1, with an SJR of 1.099 and H-index of 70.
Coverage: 1995-2026. Research categories: Business and International Management (Q1); Marketing (Q2).
Verified field sources
- Journal Impact Factor: 4.3 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
- Impact Factor year: 2025 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Marketing and Advertising Strategies; Customer Service Quality and Loyalty; Media Influence and Health; Corporate Identity and Reputation.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
The greenhushing communication dilemma: Consumer interpretations of promotional skepticism and signal invisibility
Tomás Zapata-Soto, Nataly Guiñez-Cabrera, Valentina Gasset-Solar, Diana Sepúlveda-Molina et al.
2026-10-03 · DOI: 10.1080/13527266.2026.2733427Perceived social media agility and customer influence among global youth: The mediating role of brand fairness in a cross-cultural context
Sıddık Bozkurt, David Gligor, Maria Petrescu
2026-09-30 · DOI: 10.1080/13527266.2026.2740059AI vs. Human deception in drip pricing outcomes
Aikaterini Vassilikopoulou, Maria Argyropoulou, Antonios Korfiatis
2026-09-27 · DOI: 10.1080/13527266.2026.2738658Platform differences in live-streaming commerce: The Role of task-technology fit and social-technology fit in driving consumer engagement and purchase decisions
Jing Yang, Mengtian Jiang, Eunsin Joo
2026-09-25 · DOI: 10.1080/13527266.2026.2735384Communicating risk with narrative advertising: When protagonist regret helps or hurts persuasion
Stefan Wolkenstoerfer, Sandra Praxmarer-Carus
2026-09-21 · DOI: 10.1080/13527266.2026.2734491Blurring the line: A more complete conceptualization of influencer-generated content and its implications for deception
Peirong (Deborah) Ye, Ashish Kumar, Daniel Rayne, Ram Bezawada et al.
2026-09-19 · DOI: 10.1080/13527266.2026.2733426The Intentionality Gap: Reconceptualizing Interpersonal Deception Theory and the Persuasion Knowledge Model for anthropomorphic AI agents
C. Michelle Sullivan
2026-09-18 · DOI: 10.1080/13527266.2026.2730418When telling the truth isn’t enough: How organizational stability paltering creates misleading impressions of financial viability
Jesse King, Robert Madrigal, Catherine Anne Armstrong Soule
2026-09-17 · DOI: 10.1080/13527266.2026.2733429Effects of perceived influencer autonomy from brands: The importance of a strong parasocial relationship
Mariola Palazón, Manuela López, María Sicilia
2026-09-12 · DOI: 10.1080/13527266.2026.2730422This person does not exist: Detailed AI disclosure and trust in synthetic visual brand posts
Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy
2026-09-10 · DOI: 10.1080/13527266.2026.2729146The allure of live streaming: Unravelling Gen Z’s impulse buying behavior towards cultural creatives in China
Wanqi Ma, Daibo Xiao, Mingguang Liu, Lang Wang et al.
2026-09-09 · DOI: 10.1080/13527266.2026.2729142Brand integration in content: Narrative labour in Thai petfluencer marketing
Merisa Skulsuthavong
2026-09-05 · DOI: 10.1080/13527266.2026.2729143The personalization–misrepresentation continuum: Reconceptualizing deception in AI-driven marketing communications
Jeffrey Anderson, Carlin Nguyen
2026-08-27 · DOI: 10.1080/13527266.2026.2722320Marketing communications in the age of AI: An S-O-R framework of how algorithmic recommendations shape consumer engagement and sustainable choices
Irfan Ali Khan, Ali Ausaf, Shadab Khan
2026-08-27 · DOI: 10.1080/13527266.2026.2725008From signals to cost inference: The role of perceived signal cost in entrepreneurial athlete branding
Qingru Xu, Weilu Zhang, Yang Zhang
2026-08-26 · DOI: 10.1080/13527266.2026.2721587Engaging Instagram content for sustainability: A framework from sustainable fashion brands
Sandy Bulmer, Sarah Dodds, Nitha Palakshappa, Anushka Patara et al.
2026-08-25 · DOI: 10.1080/13527266.2026.2722322Gen Z’s engagement with CSR types through relevance
Yezi Hu, Yanni Ma, Di Mu, Aiden Sundine et al.
2026-08-25 · DOI: 10.1080/13527266.2026.2722328AI in sales communications: Research and practitioner insights for the future
John T. Gironda, J. Ricky Fergurson, Sheen Kachen, Mihai Orzan et al.
2026-08-20 · DOI: 10.1080/13527266.2026.2720664Staged institutions, lived experiences: A netnographic and phenomenological inquiry into digital branding and student engagement in UK higher education
Nauman Wajid, Asad Abbas Jaffari, Irfan Irfan
2026-08-20 · DOI: 10.1080/13527266.2026.2721572The role of influencer–audience fit in shaping influencer credibility across disclosure types
Chuong H. B. Nguyen, Joel Mero
2026-08-19 · DOI: 10.1080/13527266.2026.2714915Reviews
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Version History
October 4, 2026 at 8:57 pm
September 25, 2026