
Academic Journal
Q1Journal of Marketing for Higher Education
About Journal of Marketing for Higher Education
About Journal of Marketing for Higher Education
Journal of Marketing for Higher Education is a peer-reviewed scholarly journal published by Routledge (United States). It focuses on Q1. Publication coverage spans 1988-1991, 1993-2026.
Key indicators: ISSN 1540-7144, 0884-1241; H-index 51.
Understanding This Journal's Metrics
Journal metrics help researchers assess fit, but they must be interpreted in context:
- H-index (51): Strong citation impact — 51 articles cited at least 51 times each, reflecting solid influence.
Publishing in Journal of Marketing for Higher Education
An established venue in its field. The journal welcomes solid, well-executed research. Ensure your manuscript fits the stated scope and follows author guidelines carefully.
- Scope fit: Confirm your research aligns with Q1. Off-scope manuscripts are typically desk-rejected quickly.
- Author guidelines: Follow formatting, reference style, and article-type requirements exactly — non-compliant manuscripts may be returned without review.
Is This Journal Right for Your Paper?
- Audience match: Will the journal's readers cite and build on your findings?
- Timeline: Higher-tier journals mean longer review and higher rejection risk. Balance prestige against your schedule.
- Indexing: Confirm indexing in Web of Science, Scopus, and PubMed (if biomedical) meets your institutional requirements.
- Open access needs: Check funder mandates and whether the journal offers compliant OA options.
Frequently Asked Questions
What is the ISSN of Journal of Marketing for Higher Education?
1540-7144, 0884-1241.
Who publishes Journal of Marketing for Higher Education?
Routledge.
What are Journal of Marketing for Higher Education's metrics?
H-index 51.
Is Journal of Marketing for Higher Education peer-reviewed?
Yes — it is a peer-reviewed scholarly journal indexed in major academic databases.
Source-backed journal facts
Topics in published research
Management and Marketing Education; Customer Service Quality and Loyalty; Corporate Identity and Reputation; Higher Education Research Studies; Higher Education Governance and Development; Digital Marketing and Social Media.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
Students’ choice of university in transnational education: the factors influencing their decision to study at a country-branded university
Stephen Wilkins, Joe Hazzam, Mohammad Zahidul Islam Khan, Mayar Farrag Elsayed et al.
2026-10-12 · DOI: 10.1080/08841241.2026.2745125Brand signal mimicry in cross-border higher education partnerships
Richard Rutter, John Nadeau, Steven Telford, Fiona Lettice et al.
2026-08-18 · DOI: 10.1080/08841241.2026.2711633Going Green online: how higher education institutions use Instagram to communicate sustainability
Alison B. Shields, Adam Peruta, Margaret B. Shackell
2026-08-10 · DOI: 10.1080/08841241.2026.2711634What you see is what you get: a university website eye-tracking analysis
Teodoro Luque-Martínez, Beatriz García-Carrión, Luis Doña-Toledo, Francisco Muñoz-Leiva et al.
2026-06-15 · DOI: 10.1080/08841241.2026.2687052Strengthening student recruitment success through a recruiter behavior training program: working on informativeness and affective delivery
Xingyu Qu, Xiang Yao
2026-06-15 · DOI: 10.1080/08841241.2026.2687068From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups
Chunshun Yan, Mengting Qian, Songbai Chen, Tianyi Sun et al.
2026-05-23 · DOI: 10.1080/08841241.2026.2663426Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions
Giorgia Miotto, Alicia Blanco-González, Jose Torres-Pruñonosa
2026-01-10 · DOI: 10.1080/08841241.2026.2613789Exploring global trends in the perceived importance of marketing for the internationalization of HEIs
Anita Kéri, Giorgio Marinoni
2026-01-10 · DOI: 10.1080/08841241.2026.2613782Can student satisfaction rise as education quality declines? A comparative analysis of higher education students’ satisfaction in times of disruption
Adriana Perez-Encinas, Alan Martinez-Vazquez, Manuel Souto-Otero, Anita Kéri et al.
2025-11-08 · DOI: 10.1080/08841241.2025.2583527Conceptualizing nation branding in the field of higher education: a systematic literature review
Min Ji Kim, Annette Bamberger
2025-10-11 · DOI: 10.1080/08841241.2025.2567835When good brand communities go bad: an empirical investigation of oppositional behavior
Ahmed Eldegwy, Omneya A. Marzouk
2025-05-14 · DOI: 10.1080/08841241.2025.2500298Sales-organizing university research and teaching in the age of technological disruption
Jaakko Metsola
2025-05-05 · DOI: 10.1080/08841241.2025.2500295Understanding students’ responses to university SDG-focused projects
Longinos Marín, Inés López-López, Pedro J. Cuestas
2025-03-25 · DOI: 10.1080/08841241.2025.2481369What is value in Higher Education? Studying scientific production through co-word analysis
Luis Doña Toledo, Francisco Muñoz-Leiva, Teodoro Luque Martínez, Nina Faraoni et al.
2025-01-27 · DOI: 10.1080/08841241.2025.2456873Beyond service: commercial friendship's impact on trust and student loyalty
Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar
2024-09-11 · DOI: 10.1080/08841241.2024.2400076Marketing higher education on YouTube: a content analysis of college promotional videos
Alice Marianne Fritz, Andrea M. Smith
2024-09-10 · DOI: 10.1080/08841241.2024.2400088Factors influencing student loyalty in higher education: a meta-analytic generalization
Fernando de Oliveira Santini, Luciana da Silva Rocha, Marcelo Gattermann Perin, Wagner Junior Ladeira et al.
2024-08-21 · DOI: 10.1080/08841241.2024.2393617Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory
Khadija Rauf, Mohammad Waqar Abbasi
2024-07-18 · DOI: 10.1080/08841241.2024.2379256Positive affect congruence between recruiters and applicants: effects on mutual attitudes and behaviors
Xingyu Qu, Xiang Yao
2024-06-11 · DOI: 10.1080/08841241.2024.2359394Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight, Melissa Tham, Emma Colvin
2024-05-30 · DOI: 10.1080/08841241.2024.2323427Reviews
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Version History
October 9, 2026 at 8:07 pm
September 25, 2026