
Academic Journal
Q1Journal of Marketing Theory and Practice
About Journal of Marketing Theory and Practice
Journal of Marketing Theory and Practice is a scholarly journal published by Routledge. SCImago 2025 lists it in Q1, with an SJR of 1.743 and H-index of 68.
Coverage: 1995, 1999-2000, 2002, 2005-2026. Research categories: Marketing (Q1).
Verified field sources
- Journal Impact Factor: 3.9 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
- Impact Factor year: 2025 — Official source; checked 2026-10-03. Publisher-reported Journal Impact Factor and year from Taylor & Francis About this journal information.
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Consumer Market Behavior and Pricing.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
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2026-06-09 · DOI: 10.1080/10696679.2026.2686767Reviews
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Version History
October 4, 2026 at 8:49 pm
September 25, 2026