Academic Journal
Q1Journal of Research in Interactive Marketing
About Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing is a scholarly journal published by Emerald Group Publishing Ltd.. SCImago 2025 lists it in Q1, with an SJR of 3.223 and H-index of 80.
Coverage: 2010-2026. Research categories: Marketing (Q1).
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Recent Research Articles
Latest publications matched automatically by ISSN.
When contextual backgrounds backfire: a multi-study investigation of visual design effectiveness in digital marketing
Luke Liska, Matthew B. Lunde, Zhihao Yu, Maneesh Thakkar et al.
2026-09-18 · DOI: 10.1108/jrim-10-2025-0639Pixels of prestige: how cue configuration and virtual influencer-brand fit shape luxury brand desire
Jingya Guo, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Ian Phau et al.
2026-09-08 · DOI: 10.1108/jrim-10-2025-0641Can AI outperform humans on Instagram? Evidence from engagement and growth metrics
Bruno Duarte Abreu Freitas
2026-08-25 · DOI: 10.1108/jrim-04-2026-0303Be careful what you pay for: the effect of performance contingent incentives on online product reviews
Davood Wadi, Marc Fredette, Sylvain Senecal, Renaud Legoux et al.
2026-08-24 · DOI: 10.1108/jrim-04-2026-0253A PGSA approach to interactive pricing optimization: converting consumer costs into marketing value
Lan Luo, Gihan S. Edirisinghe, Yong Wang, Narmada M. Balasooriya et al.
2026-08-19 · DOI: 10.1108/jrim-06-2025-0299The sound of branding: how homophonic store names shape perceptions through pleasure and persuasion
Tao Xu, Hua-Yu Cai, Yu-Hao Zheng, Xiazhao Chen et al.
2026-08-14 · DOI: 10.1108/jrim-04-2026-0271Words meet photos: how green influencers' image-text congruence impacts user engagement
Xueling Deng, Zhihua Ding, Jianwei Jin, Zhaoping Duan et al.
2026-08-13 · DOI: 10.1108/jrim-12-2025-0798Retrieval-augmented generation in marketing: an integrative literature review of architectures, applications and strategic implications
Mayemba Karel Nzita, Marius Wait
2026-08-07 · DOI: 10.1108/jrim-02-2026-0130When interactive advantage reverses: AI, authenticity erosion and dynamic multi-channel performance
Ngô Cao Cao Nghĩa, Duy Khanh Phan, Cao Viet Quoc
2026-08-06 · DOI: 10.1108/jrim-11-2025-0706The evolution of interactive marketing theories: a 40-year review and research agenda
James W. Peltier, Andrew J. Dahl, Lauren Drury, Tracy Khan et al.
2026-08-05 · DOI: 10.1108/jrim-04-2026-0244Beyond the shopping list: the interplay of emotional response, social status, variety-seeking attitude and buyers' autonomy in mobile social commerce
Neha Kumari, Abhijeet Biswas
2026-08-05 · DOI: 10.1108/jrim-04-2025-0226From thrill to reflection: understanding dynamic cognitive-affective shifts in gamified live-streaming commerce
Linyue Li, Boyu Lin, Shenziyue Zan, Xi Yao et al.
2026-08-04 · DOI: 10.1108/jrim-02-2026-0134Photographed or AI-generated? How image type and message framing influence responses to corporate social responsibility on social media
Sann Ryu
2026-07-30 · DOI: 10.1108/jrim-10-2025-0635How AI appearance shapes consumer responses: the interactive effects of intelligent service agent design, product type and interaction frequency
Jianguo Wang, Tao Xiao, Jingshu Yang, Nianqi Deng et al.
2026-07-09 · DOI: 10.1108/jrim-08-2025-0461Who can effectively use human digital twins? The roles of streamer category and format in shaping livestream interaction
Xin Peng, Defeng Yang, Yu Sun, Junbao Wu et al.
2026-07-06 · DOI: 10.1108/jrim-08-2025-0510“Just pick up and go”: how user-generated social media content shapes tourists' behavioral willingness
Jie Yu, Heying Sun, Amitai Touval, Md. Moynul Hasan et al.
2026-07-02 · DOI: 10.1108/jrim-09-2025-0550Decoding the algorithmic black box: how post-hoc explanations shape consumer receptivity toward personalized recommendations of branded content
Luo Jiang, Chenya Ma, Yushi Jiang
2026-06-30 · DOI: 10.1108/jrim-12-2025-0800Touch it, feel it, buy it: how animal-based haptic imagery shapes consumer choice
Chu-Yen Pai, Luke Liska, Debbie Laverie, Zhihao Yu et al.
2026-06-25 · DOI: 10.1108/jrim-10-2025-0617The more touch, the better? How virtual touch affects online mental health service satisfaction
Tian Liu, Yudi Sun, Hongyan Jiang, Mengmeng Xu et al.
2026-06-25 · DOI: 10.1108/jrim-08-2025-0522When and how social distance and self-construal influence the virality of social media challenge campaigns
Young Eun Park, Hyunsang Son
2026-06-15 · DOI: 10.1108/jrim-08-2025-0453Reviews
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September 14, 2026 at 11:45 am
September 14, 2026