
Academic Journal
Q1Journal of Strategic Marketing
About Journal of Strategic Marketing
About Journal of Strategic Marketing
Journal of Strategic Marketing is a peer-reviewed scholarly journal published by Routledge (United Kingdom). It focuses on Q1. Publication coverage spans 1984, 1993-2026.
Key indicators: ISSN 0965-254X, 1466-4488; H-index 76.
Understanding This Journal's Metrics
Journal metrics help researchers assess fit, but they must be interpreted in context:
- H-index (76): Strong citation impact — 76 articles cited at least 76 times each, reflecting solid influence.
Publishing in Journal of Strategic Marketing
An established venue in its field. The journal welcomes solid, well-executed research. Ensure your manuscript fits the stated scope and follows author guidelines carefully.
- Scope fit: Confirm your research aligns with Q1. Off-scope manuscripts are typically desk-rejected quickly.
- Author guidelines: Follow formatting, reference style, and article-type requirements exactly — non-compliant manuscripts may be returned without review.
Is This Journal Right for Your Paper?
- Audience match: Will the journal's readers cite and build on your findings?
- Timeline: Higher-tier journals mean longer review and higher rejection risk. Balance prestige against your schedule.
- Indexing: Confirm indexing in Web of Science, Scopus, and PubMed (if biomedical) meets your institutional requirements.
- Open access needs: Check funder mandates and whether the journal offers compliant OA options.
Frequently Asked Questions
What is the ISSN of Journal of Strategic Marketing?
0965-254X, 1466-4488.
Who publishes Journal of Strategic Marketing?
Routledge.
What are Journal of Strategic Marketing's metrics?
H-index 76.
Is Journal of Strategic Marketing peer-reviewed?
Yes — it is a peer-reviewed scholarly journal indexed in major academic databases.
Source-backed journal facts
Topics in published research
Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Innovation and Knowledge Management; Consumer Retail Behavior Studies; Business Strategy and Innovation.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
When brand knowledge meets gender: a dual-path analysis of employee’s brand citizenship behavior (BCB) and negative word-of-mouth (NWOM)
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Biru Engida Anjulo, Zhongjuan Sun
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Sharon Elsen Abraham, Mahadev Ota
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Azarakhsh Ziaie, Alireza Amrollahi
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Arvind Bhisikar, Meenakshi Sharma, Rajiv Nag
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Wiebke Finkler, Lloyd S. Davis, Lei Zhu
2026-08-31 · DOI: 10.1080/0965254x.2026.2726171Resource accessibility, mentorship, and growth constraints in Indian tech startups: a mixed-methods analysis of the TBI ecosystem
K. Srinivas, S. B. Inayath Ahamed, J. Deny, G. Delina et al.
2026-08-24 · DOI: 10.1080/0965254x.2026.2713061‘Support your university’: how brand identification drives supporting behaviours among students and employees
Francesca Checchinato, Fulvio Fortezza, Debora Slanzi
2026-08-07 · DOI: 10.1080/0965254x.2026.2711348Strategic marketing in emerging markets: a tension-based framework for advancing theory
Damien Chaney, Karim Ben Slimane, Ouidade Sabri
2026-08-04 · DOI: 10.1080/0965254x.2026.2714225Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia
Fedric Kujur, Rajib Roy
2026-08-03 · DOI: 10.1080/0965254x.2026.2708134Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce
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Du Thi Chung
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Ninh Nguyen, Simon Pervan, Mark A. A. M. Leenders, Carolyn Strong et al.
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Daeun Chloe Shin
2026-07-23 · DOI: 10.1080/0965254x.2026.2708135Brand authenticity: a means-end chain analysis of consumer motivations
Lama Halwani, Julie Guidry Moulard
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V Vishnu Prasad, Meta Dev Prasad Murthy, Rishika Jain
2026-07-16 · DOI: 10.1080/0965254x.2026.2695266AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation
Pham Van Hau, Carolyn Strong, Park Thaichon
2026-07-16 · DOI: 10.1080/0965254x.2026.2705205Phygital customer experience in healthcare: the role of market-focused flexibility
Pradeep Kumar, Pratibha Singh, Payal Sanan
2026-07-02 · DOI: 10.1080/0965254x.2026.2696015Living it the resilient way: an autoethnographic account of marketing contribution to public value in healthcare
Mariachiara Restuccia
2026-06-26 · DOI: 10.1080/0965254x.2026.2693790From farm to fork: a systematic review and synthesis of the effect of sustainability related food labels on consumer behaviour
Natalina Zlatevska, Belinda Barton, Syeda Afza
2026-10-03 · DOI: 10.1080/0965254x.2026.2686186Reviews
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Version History
October 9, 2026 at 8:01 pm
September 25, 2026