Journal Name: Journal of the Academy of Marketing Science
Journal Type: Q1
ISSN: 00920703, 15527824
Country: United States
Subject Area and Category: Business, Management and Accounting Business and International Management Marketing Economics, Econometrics and Finance Economics and Econometrics
Publisher: Springer New York
Research Ranking: 11
Publication Type: Journals
H-Index: 221
Coverage: 1973-2025
Editors-in-Chief: Charles H. Noble, Stephanie M. Noble
Research Impact Score: 6.6
Impact Factor: 9.5
SCIMAGO SJR: 6.896
APC Cost: $4790.00
Homepage: https://www.springer.com/journal/11747
Submission Link: https://www.springer.com/journal/11747
Contact Email: jamsed@uw.edu
Address: 231 Holman Hall - SoBA.
Overview
The Journal of the Academy of Marketing Science (JAMS) is a leading academic journal dedicated to advancing the field of marketing through rigorous research and scholarly contributions. Published by Springer and affiliated with the Academy of Marketing Science (AMS), JAMS has earned a reputation for its high-quality, peer-reviewed articles that bridge the gap between theory and practice. With a strong impact factor and global readership, JAMS is recognized as one of the top journals in the field of marketing and business.
Founded in 1973, JAMS publishes cutting-edge research across all areas of marketing, including consumer behavior, marketing strategy, branding, digital marketing, international marketing, and marketing analytics. The journal serves as a platform for scholars, researchers, and practitioners to share insights, develop theoretical frameworks, and offer practical implications that contribute to the advancement of marketing knowledge.
One of the key strengths of the Journal of the Academy of Marketing Science is its interdisciplinary approach. Articles often integrate concepts from psychology, economics, sociology, and management to provide a well-rounded understanding of marketing phenomena. This makes JAMS an essential resource not only for marketing scholars but also for professionals in related fields seeking data-driven insights and actionable strategies.
JAMS is known for its rigorous peer-review process, which ensures that all published articles meet high academic and ethical standards. The editorial board, composed of esteemed scholars from top institutions around the world, plays a crucial role in maintaining the journal’s reputation for excellence. Topics commonly featured include innovation in marketing, consumer decision-making, customer relationship management, brand equity, and marketing performance metrics.
With the rapid evolution of technology and the digital landscape, JAMS also focuses on emerging trends such as artificial intelligence in marketing, digital transformation, social media strategy, and sustainability in consumer behavior. This makes the journal highly relevant for modern marketers and academics looking to stay ahead of industry developments.
In addition to regular issues, JAMS frequently publishes special issues dedicated to timely and impactful themes. These special editions provide in-depth analysis and encourage thought leadership on specific marketing challenges or innovations. Furthermore, the journal encourages submissions from a global community, promoting diverse perspectives and fostering international collaboration in marketing research.
The Journal of the Academy of Marketing Science is indexed in major databases such as Scopus, Web of Science, and Google Scholar, making it widely accessible to researchers, students, and practitioners worldwide. Its consistently high citation rate and impact factor reflect its influence and prestige in the academic marketing community.
In summary, JAMS is a premier marketing journal that plays a critical role in shaping the future of marketing theory and practice. With its commitment to excellence, relevance, and innovation, the Journal of the Academy of Marketing Science continues to be a valuable resource for anyone interested in the advancement of marketing knowledge and application.
About
The Journal of the Academy of Marketing Science (JAMS) is a leading peer-reviewed academic journal in the field of marketing. Published by Springer on behalf of the Academy of Marketing Science (AMS), JAMS is globally recognized for its high-quality research and its impact on marketing theory, practice, and policy. For scholars, professionals, and students in the marketing discipline, JAMS is a go-to resource for cutting-edge insights, empirical studies, and theoretical developments.
A Premier Source of Marketing Research
Since its inception in 1973, the Journal of the Academy of Marketing Science has consistently maintained a reputation for publishing rigorous and relevant marketing research. The journal covers a broad spectrum of marketing topics, including consumer behavior, marketing strategy, digital marketing, branding, international marketing, and marketing analytics. Its interdisciplinary approach ensures that the content appeals not only to marketing academics but also to professionals and policymakers who rely on data-driven marketing insights.
JAMS publishes original articles, meta-analyses, conceptual papers, and review articles. Each issue reflects the latest trends, challenges, and innovations in marketing, making it a vital resource for anyone looking to stay updated with the ever-evolving marketing landscape.
High Impact and Global Reach
JAMS holds a top-tier ranking among marketing journals and boasts a strong impact factor, often ranking within the top 5 marketing journals globally. It is indexed in major academic databases like Scopus, Web of Science, and EBSCOhost, ensuring wide visibility and credibility. The journal's high citation rate is a testament to the quality and relevance of its articles.
With contributors and readers from around the world, JAMS facilitates global discourse on marketing science. Its diverse authorship includes leading marketing scholars and researchers from prestigious universities and institutions. This global engagement enhances the richness and applicability of the journal’s content across different markets and cultural contexts.
A Platform for Innovation and Thought Leadership
The Journal of the Academy of Marketing Science encourages innovative research that pushes the boundaries of marketing knowledge. It plays a key role in shaping the academic and practical understanding of marketing phenomena by fostering thought leadership and academic debate.
Special issues of JAMS often focus on emerging topics like artificial intelligence in marketing, sustainability, consumer privacy, and the future of retail, providing timely insights into critical issues facing marketers today.
Scope
The Journal of the Academy of Marketing Science (JAMS) is a leading, peer-reviewed academic journal that publishes cutting-edge research in the field of marketing. As the official publication of the Academy of Marketing Science, JAMS is widely recognized for its rigorous standards, high-quality contributions, and its commitment to bridging the gap between academic research and marketing practice.
Interdisciplinary Marketing Research
The scope of JAMS is broad and inclusive, encompassing all major areas of marketing. The journal welcomes empirical, conceptual, and theoretical papers that advance knowledge in key sub-disciplines such as consumer behavior, marketing strategy, digital marketing, branding, international marketing, sales management, and services marketing. Articles published in JAMS often draw from various disciplines including psychology, economics, sociology, management, and data science, emphasizing the journal’s interdisciplinary nature.
Relevance to Practice and Policy
One of the distinctive features of JAMS is its focus on managerial relevance. The journal encourages submissions that not only contribute to academic theory but also offer meaningful insights for marketing practitioners, policymakers, and business leaders. JAMS supports impactful marketing research that addresses real-world challenges, from customer experience and sustainability to innovation and data-driven marketing strategy.
Global and Cultural Perspectives
JAMS embraces a global perspective, seeking studies that explore cross-cultural marketing, international market dynamics, and comparative consumer behavior. The journal welcomes contributions from scholars around the world, aiming to reflect diverse markets, cultures, and economies. This global scope enhances the journal’s appeal to both academics and professionals operating in international and multicultural environments.
Methodological Rigor and Innovation
The journal is known for its methodological rigor and openness to innovative research methods. JAMS publishes quantitative, qualitative, and mixed-method studies, as well as meta-analyses and systematic literature reviews. It encourages methodological innovation that can push the boundaries of marketing knowledge, including the use of machine learning, big data analytics, and experimental design.
Audience and Impact
JAMS targets a broad audience that includes marketing scholars, doctoral students, practitioners, and consultants. It is one of the most cited journals in the field, consistently ranked among the top marketing journals globally. With a high impact factor and a strong editorial board, JAMS plays a central role in shaping the direction of marketing research and education.