Academic Journal
Q1Journal of the Academy of Marketing Science
About Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science is a scholarly journal published by Springer New York. SCImago 2025 places it in Q1 with an SJR of 6.426 and an H-index of 234.
Its listed coverage is 1973-2026 and its research categories include Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1). The 2025 dataset reports 83 documents and 3645 citations across the latest three-year reporting window.
The Journal of the Academy of Marketing Science (JAMS) is a leading peer-reviewed academic journal in the field of marketing. Published by Springer on behalf of the Academy of Marketing Science (AMS), JAMS is globally recognized for its high-quality research and its impact on marketing theory, practice, and policy. For scholars, professionals, and students in the marketing discipline, JAMS is a go-to resource for cutting-edge insights, empirical studies, and theoretical developments.
A Premier Source of Marketing Research
Since its inception in 1973, the Journal of the Academy of Marketing Science has consistently maintained a reputation for publishing rigorous and relevant marketing research. The journal covers a broad spectrum of marketing topics, including consumer behavior, marketing strategy, digital marketing, branding, international marketing, and marketing analytics. Its interdisciplinary approach ensures that the content appeals not only to marketing academics but also to professionals and policymakers who rely on data-driven marketing insights.
JAMS publishes original articles, meta-analyses, conceptual papers, and review articles. Each issue reflects the latest trends, challenges, and innovations in marketing, making it a vital resource for anyone looking to stay updated with the ever-evolving marketing landscape.
High Impact and Global Reach
JAMS holds a top-tier ranking among marketing journals and boasts a strong impact factor, often ranking within the top 5 marketing journals globally. It is indexed in major academic databases like Scopus, Web of Science, and EBSCOhost, ensuring wide visibility and credibility. The journal's high citation rate is a testament to the quality and relevance of its articles.
With contributors and readers from around the world, JAMS facilitates global discourse on marketing science. Its diverse authorship includes leading marketing scholars and researchers from prestigious universities and institutions. This global engagement enhances the richness and applicability of the journal’s content across different markets and cultural contexts.
A Platform for Innovation and Thought Leadership
The Journal of the Academy of Marketing Science encourages innovative research that pushes the boundaries of marketing knowledge. It plays a key role in shaping the academic and practical understanding of marketing phenomena by fostering thought leadership and academic debate.
Special issues of JAMS often focus on emerging topics like artificial intelligence in marketing, sustainability, consumer privacy, and the future of retail, providing timely insights into critical issues facing marketers today.
Journal Metrics
Metrics can change by reporting year. Verify time-sensitive values with the publisher or indexing service.
Aims & Scope
The Journal of the Academy of Marketing Science (JAMS) is a leading, peer-reviewed academic journal that publishes cutting-edge research in the field of marketing. As the official publication of the Academy of Marketing Science, JAMS is widely recognized for its rigorous standards, high-quality contributions, and its commitment to bridging the gap between academic research and marketing practice.
Interdisciplinary Marketing Research
The scope of JAMS is broad and inclusive, encompassing all major areas of marketing. The journal welcomes empirical, conceptual, and theoretical papers that advance knowledge in key sub-disciplines such as consumer behavior, marketing strategy, digital marketing, branding, international marketing, sales management, and services marketing. Articles published in JAMS often draw from various disciplines including psychology, economics, sociology, management, and data science, emphasizing the journal’s interdisciplinary nature.
Relevance to Practice and Policy
One of the distinctive features of JAMS is its focus on managerial relevance. The journal encourages submissions that not only contribute to academic theory but also offer meaningful insights for marketing practitioners, policymakers, and business leaders. JAMS supports impactful marketing research that addresses real-world challenges, from customer experience and sustainability to innovation and data-driven marketing strategy.
Global and Cultural Perspectives
JAMS embraces a global perspective, seeking studies that explore cross-cultural marketing, international market dynamics, and comparative consumer behavior. The journal welcomes contributions from scholars around the world, aiming to reflect diverse markets, cultures, and economies. This global scope enhances the journal’s appeal to both academics and professionals operating in international and multicultural environments.
Methodological Rigor and Innovation
The journal is known for its methodological rigor and openness to innovative research methods. JAMS publishes quantitative, qualitative, and mixed-method studies, as well as meta-analyses and systematic literature reviews. It encourages methodological innovation that can push the boundaries of marketing knowledge, including the use of machine learning, big data analytics, and experimental design.
Audience and Impact
JAMS targets a broad audience that includes marketing scholars, doctoral students, practitioners, and consultants. It is one of the most cited journals in the field, consistently ranked among the top marketing journals globally. With a high impact factor and a strong editorial board, JAMS plays a central role in shaping the direction of marketing research and education.
Recent Research Articles
Latest publications matched automatically by ISSN.
A dual-LSTM model for CLV distributions: Diverging paths and bimodalities
Mainak Sarkar, Arnaud De Bruyn
2026-09-07 · DOI: 10.1007/s11747-026-01193-xProduct portfolio strategy under peer effects: Evidence from the movie industry
Mengyang Sun, Qi Sun, Xuezhen Tao
2026-09-05 · DOI: 10.1007/s11747-026-01200-1The sustainable edge effect: How nuanced semantic meanings of different eco-labels influence consumer judgments
Julia van de Sandt, Elise Chandon Ince, Mathew S. Isaac, Rajesh Bagchi et al.
2026-09-04 · DOI: 10.1007/s11747-026-01194-wTo go public or private: Handling consumer complaints from a dynamic triadic perspective
Hsiu-Yu Hung, Ajay Kumar, V. Kumar, Paul Benjamin Lowry et al.
2026-08-29 · DOI: 10.1007/s11747-026-01196-8The unintended consequences of peer comments on review contributions
Haofeng Jin, Lili Wang
2026-08-28 · DOI: 10.1007/s11747-026-01195-9Editorial Expression of Concern: A structural model of purchases, returns, and return-based targeting strategies
Jialie Chen
2026-08-28 · DOI: 10.1007/s11747-026-01199-5The language of leaving: Decoding defection via B2B customer language features
Peter Nguyen, Scott B. Friend, Christopher P. Blocker
2026-08-24 · DOI: 10.1007/s11747-026-01192-yThe social mystery effect: How social versus solitary consumption influences consumer preference for mystery products
Yanzheng Liu, Ying Ding
2026-08-20 · DOI: 10.1007/s11747-026-01191-zBeyond the standard: The impact of mannequin body diversity on brand perceptions and consumer behavior
Alexander B. Pratt, Clay M. Voorhees, Lacey K. Wallace
2026-08-19 · DOI: 10.1007/s11747-026-01197-7What drives virtual influencers’ impact?
Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Jonah Berger
2026-08-10 · DOI: 10.1007/s11747-026-01185-xA meta-analysis of green marketing communication effectiveness
Mojtaba Moji Barari, Alicia Kulczynski, Martin Eisend
2026-08-10 · DOI: 10.1007/s11747-026-01189-7Actor engagement management in multi-actor settings
Elina Jaakkola, Suvi Nenonen, Matthew Alexander, Kaj Storbacka et al.
2026-08-04 · DOI: 10.1007/s11747-026-01182-0Visual strategies in influencer marketing campaigns: The role of consistency
Ali Boluki, Edlira Shehu, Tammo H. A. Bijmolt
2026-08 · DOI: 10.1007/s11747-026-01188-8Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing
Michael Haenlein, P. K. Kannan, Eitan Muller, Risqo Wahid et al.
2026-08 · DOI: 10.1007/s11747-026-01198-6A policy change at JAMS: The role of reproducibility in science
Marko Sarstedt, Charles H. Noble, Stephanie M. Noble
2026-08 · DOI: 10.1007/s11747-026-01190-0When more is not better: Configurational fit of product, service and digital technologies in manufacturing firms
Wenyan Song, Yue Zhu, Caibo Zhou
2026-07-31 · DOI: 10.1007/s11747-026-01184-yBirds of a feather: How influencer-brand fit drives product sales in livestream commerce
Shaoling Katee Zhang, Yao Shi, Huigang Liang, Yajiong Lucky Xue et al.
2026-08 · DOI: 10.1007/s11747-026-01187-9Virtual influencer marketing: A meta-analytic review
Mojtaba Moji Barari, Martin Eisend, Alicia Kulczynski
2026-07-28 · DOI: 10.1007/s11747-026-01186-wAutomated social presence in artificial agents: A conventional and qualitative comparative meta-analysis
Antoine Juquelier, Simon Hazée, Yves Van Vaerenbergh, Ingrid Poncin et al.
2026-07-24 · DOI: 10.1007/s11747-026-01177-xTo swear or not to swear: Exploring the role of profanity in influencer marketing
Mahdi Niknejad Moghadam, Vijay Mahajan
2026-08 · DOI: 10.1007/s11747-026-01183-zReviews
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April 20, 2025 at 10:19 am
April 20, 2025