SCHOLARLY PUBLICATION

Customer-based brand equity for a destination

Maja Konečnik, William C. Gartner

📖 Annals of Tourism Research → 📅 2007-03-14 🔗 DOI: 10.1016/j.annals.2006.10.005

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ℹ️ Publication Details

Journal: Annals of Tourism Research
Published: 2007-03-14
DOI: 10.1016/j.annals.2006.10.005
OpenAlex: W3122509018
Access: Via publisher

📋 Cite This Paper

Maja Konečnik, William C. Gartner (2007). Customer-based brand equity for a destination. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2006.10.005

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