Memorable Tourist Experiences and Place Attachment When Consuming Local Food

Abstract The purpose of the study was to model the memorable travel experiences, place attachment and behavioral intentions for consuming local food. Data were collected by self‐administered surveys of 378 tourists visiting Tainan, Taiwan. The survey results show that the experiences of consuming local cuisines enable tourists to create positive and unforgettable memories, and such positive memories further enhance their identification with or strong attachment to local attractions and behavioral intention. Place identity under place attachment also revealed mediating effects between memorable travel experiences and behavioral intention. Copyright © 2016 John Wiley & Sons, Ltd.