Qualitative Data Analysis

Qualitative data analysis is challenging both from a conceptual point of view as well as from the practical techniques required to produce useful results. In fact the problem begins with establishing how data is perceived and what are regarded as the most appropriate sources of data. These issues have to be embedded in any comprehensive understanding of the research question and the researcher needs to clarify for himself or herself their attitude toward a holistic approach such as Hermeneutics relative to a more “fractured” approach such as Content Analysis. In either case the objective of developing theory is of paramount importance to the academic researcher.