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Religious Priming

Azim Shariff, Aiyana Koka Willard, Teresa Andersen, Ara Norenzayan

📄 Abstract

Priming has emerged as a valuable tool within the psychological study of religion, allowing for tests of religion’s causal effect on a number of psychological outcomes, such as prosocial behavior. As the literature has grown, questions about the reliability and boundary conditions of religious priming have arisen. We use a combination of traditional effect-size analyses, p-curve analyses, and adjustments for publication bias to evaluate the robustness of four types of religious priming (Analyses 1-3), review the empirical evidence for religion’s effect specifically on prosocial behavior (Analyses 4-5), and test whether religious-priming effects generalize to individuals who report little or no religiosity (Analyses 6-7). Results across 93 studies and 11,653 participants show that religious priming has robust effects across a variety of outcome measures-prosocial measures included. Religious priming does not, however, reliably affect non-religious participants-suggesting that priming depends on the cognitive activation of culturally transmitted religious beliefs.

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