SCHOLARLY PUBLICATION

Shopping motivations on Internet: A study based on utilitarian and hedonic value

Pui‐Lai To, Chechen Liao, Tzu-Hua Lin

📖 Technovation → 📅 2007-05-23 🔗 DOI: 10.1016/j.technovation.2007.01.001

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ℹ️ Publication Details

Journal: Technovation
Published: 2007-05-23
DOI: 10.1016/j.technovation.2007.01.001
OpenAlex: W2100058029
Access: Via publisher

📋 Cite This Paper

Pui‐Lai To, Chechen Liao, Tzu-Hua Lin (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation. https://doi.org/10.1016/j.technovation.2007.01.001

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