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SCHOLARLY PUBLICATION ✓ Open Access

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng Suang Heng, Zhijie Lin

📖 SSRN Electronic Journal 📅 2012-01-01 🔗 DOI: 10.2139/ssrn.2048614
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