The diverse domains of quantified selves: self-tracking modes and dataveillance

The concept of self-tracking has recently begun to emerge in discussions of ways in which people can record specific features of their lives, often using digital technologies, to monitor, evaluate and optimize themselves. There is evidence that the personal data that are generated by the digital surveillance of individuals (dataveillance) are now used by a range of actors and agencies in diverse contexts. This paper examines the ‘function creep’ of self-tracking by outlining five modes that have emerged: private, communal, pushed, imposed and exploited. The analysis draws upon theoretical perspectives on concepts of selfhood, citizenship, dataveillance and the global digital data economy in discussing the wider socio-cultural implications of the emergence and development of these modes of self-tracking.