The Language of Tourism: A Sociolinguistic Perspective

1: Tourism as Language 2: A growing awareness of tourism as language 3: Four major theoretical perspectives on tourism and their socio-linguistic correlates 4: Properties of the Language of Tourism 5: Convergent properties 6: Divergent properties 7: Tourism as a Language of Social Control 8: Tourism as a language of social control in the prototypical forms of tourism 9: Tourism as a language of social control in contemporary tourism 10: The linguistic underpinnings of tourism as a language of social control 11: Tourism as a language of social control in promotional material 12: Tourism as a language of social control in hotels and resorts 13: Tourism as a language of social control in touring 14: The Media of the Language of Tourism 15: Media classification schemes 16: A new method of classification 17: Techniques of the Language of Tourism 18: Verbal techniques 19: Visual techniques 20: Verbal and visual techniques combined 21: Registers of the Language of Tourism 22: Many tourism themes – several registers of the language of tourism 23: Ol’ talk – the register of nostalgia tourism 24: Spasprech – the register of health tourism 25: Gastrolingo – the register of food and drink 26: Greenspeak – the register of eco-tourism