
Academic Journal
Q1Young Consumers
About Young Consumers
Young Consumers is a scholarly journal published by Emerald Group Publishing Ltd.. SCImago 2025 lists it in Q1, with an SJR of 1.093 and H-index of 50.
Coverage: 2002-2026. Research categories: Economics, Econometrics and Finance (miscellaneous) (Q1); Life-span and Life-course Studies (Q1).
Source-backed journal facts
Topics in published research
Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Media, Gender, and Advertising; Impact of Technology on Adolescents; Technology Adoption and User Behaviour.
OpenAlex classifies topics from published works. These topics are not the publisher’s official aims and scope.
Source: OpenAlex source record. Retrieved 2026-10-03. Source record updated 2026-10-02. OpenAlex metrics are different from SCImago metrics and the Clarivate Journal Impact Factor.
Journal Metrics
Quartile, SJR and the listed SCImago H-index use the 2025 imported SCImago dataset. A quartile may vary by subject category. Values without a source or reporting year are unverified historical entries. Verify the current Journal Impact Factor with Clarivate or the publisher before using it.
Aims & Scope
The publisher’s official aims and scope have not yet been verified for this profile. Use the journal website to check subject fit and accepted article types before submitting.
Recent Research Articles
Latest publications matched automatically by ISSN.
The phygital paradox: when sustainability meets ownership in music consumption
Vei Thong How, Ser Zian Tan
2026-10-08 · DOI: 10.1108/yc-05-2026-3189Teaching, selling or both? Exploring presumed influence effects of edu-ads on parents’ mediation intent
Chelsea Moss Bruno, Steven Holiday, Nancy H. Brinson
2026-10-08 · DOI: 10.1108/yc-02-2026-2987Message framing and celebrity endorsement in masstige brand advertising: an organismic integration perspective on Gen Z female consumers’ motivational regulation
Aneela Jabbar, Adnan Ahmed Sheikh, Syed Hassan Raza, Irfan Hameed et al.
2026-10-05 · DOI: 10.1108/yc-04-2026-3153Parental knowledge as a filter: how nutrition literacy moderates the influence of package color and pester power on Brazilian families
Erico Aurelio Abreu Cardozo
2026-10-01 · DOI: 10.1108/yc-02-2026-2995Attachment and fanaticism: Gen Z’s intentions consumption towards Korean food in the Hallyu era
Nur Nadhirah Zaini
2026-09-17 · DOI: 10.1108/yc-12-2024-2370To embrace or reject? Consumer traits behind appreciation of virtual influencer endorsements
Jingren Li, Jiaxiang Xu, Yan Wang
2026-09-16 · DOI: 10.1108/yc-06-2026-3362I want that life: flex culture, frustration-based envy and online impulse buying among young social media users
Patrick Kuan Xiang Tan, Md Irfanuzzaman Khan, M Abu Saleh
2026-12-14 · DOI: 10.1108/yc-05-2026-3220What drives Gen Z to shop by voice? A hybrid fsQCA–ANN study in an emerging market
Houda Elafdel
2026-09-02 · DOI: 10.1108/yc-07-2025-2653Millennial parents and Alpha children: parental values and ambitions of millennials for raising their children
Joeri Van den Bergh, Cristian Buzeta, Patrick De Pelsmacker
2026-09-02 · DOI: 10.1108/yc-04-2026-3116Fashion brand imagery on social media: effects on gen Z females’ self-perception and consumer responses
Wendy Hsiao Chun Chou
2026-08-28 · DOI: 10.1108/yc-04-2026-3138When influencers feel like friends: parasocial relationships and impulse buying tendency in live shopping
Daniel Costa Pacheco, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira, Osvaldo Dias Lopes da Silva et al.
2026-08-19 · DOI: 10.1108/yc-11-2025-2833More than hype: how Generation Z evaluates skincare and influencer marketing
Papaporn Chaihanchanchai, Saravudh Anantachart
2026-08-14 · DOI: 10.1108/yc-04-2026-3136Symbolic meaning of zero alcohol for youth
Ann-Marie Kennedy, Rachael Dixon, Jennifer P.T. Smith, Johnpaul Smith et al.
2026-08-19 · DOI: 10.1108/yc-03-2026-3047Animal personification in social interaction among youth: a study of “animal fugue” emojis
Chao Wang, Xiangyi Wang, DaWei Zheng
2026-08-19 · DOI: 10.1108/yc-10-2025-2772When social media backfires: the role of perceived authenticity of destination in predicting emotional satisfaction and young tourists’ pro-environmental behavior
Ivo Novitaningtyas, Widya Paramita
2026-08-19 · DOI: 10.1108/yc-11-2025-2838How influencer marketing shapes child consumer vulnerability in digital beauty consumption: the rise of Sephora kids
María D. De-Juan-Vigaray, Carmen Sarah Einsle
2026-08-19 · DOI: 10.1108/yc-03-2026-3050How thin and curvy models shape girls’ body image and purchase intentions
Jannatul Shimul Ferdousi, Joan Carlini, Veya Seekis, Graham L. Bradley et al.
2026-12-14 · DOI: 10.1108/yc-07-2025-2648Young female consumers’ perceptions of sustainability virtual influencers: a perspective from goal-framing and source credibility
Jennifer (Yeeun) Huh, Leslie Cuevas, Hye-Young Kim, Yuju Rubie Kao et al.
2026-12-14 · DOI: 10.1108/yc-11-2025-2843Erratum: Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”
2026-08-19 · DOI: 10.1108/yc-06-2026-3328When AI says please: Gen Z’s perceptions of warmth, helpfulness and human-likeness in conversational AI
Tilen Pigac
2026-08-19 · DOI: 10.1108/yc-11-2025-2817Reviews
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Version History
October 4, 2026 at 8:57 pm
September 25, 2026