SCHOLARLY PUBLICATION

Antecedents and purchase consequences of customer participation in small group brand communities

Richard P. Bagozzi, Utpal M. Dholakia

📖 International Journal of Research in Marketing → 📅 2006-03-01 🔗 DOI: 10.1016/j.ijresmar.2006.01.005

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ℹ️ Publication Details

Journal: International Journal of Research in Marketing
Published: 2006-03-01
DOI: 10.1016/j.ijresmar.2006.01.005
OpenAlex: W2024990688
Access: Via publisher

📋 Cite This Paper

Richard P. Bagozzi, Utpal M. Dholakia (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2006.01.005

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