Kevin Lane Keller
Dartmouth College
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
Read biography ↓Biography, research & contributions
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
Affiliation
Dartmouth College
Top Publications
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993) - 10,496 citations
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993) - 8,167 citations
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997) - 4,794 citations
- Consumer Evaluations of Brand Extensions (1990) - 2,473 citations
- Brands and Branding: Research Findings and Future Priorities (2006) - 2,340 citations
At a glance
- Full name
- Kevin Lane Keller
- ORCID
- 0000-0001-5836-4315
- OpenAlex ID
- https://openalex.org/A5073290467
Research interests
- Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification, Corporate Identity and Reputation, Consumer Market Behavior and Pricing, Digital Marketing and Social Media
Research topics
Education
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Selected research & further reading
A curated reading list, not a ranking by citation count. References use DOI metadata, matching public scholarly records or authoritative lecture sources.
See the source-linked reading and original works in the research guide above.
Citation & publication trends
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Source: OpenAlex · Retrieved 2026-10-07. Metrics are database-specific and are not a scientific ranking.
Most-cited linked publications
Publications matched across ORCID and OpenAlex. Citation counts are source-specific.
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity ↗1993 · Journal of Marketing10,496OpenAlex citations
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity ↗1993 · Journal of Marketing8,167OpenAlex citations
- 4,794OpenAlex citations
- Consumer Evaluations of Brand Extensions ↗1990 · Journal of Marketing2,473OpenAlex citations
- Brands and Branding: Research Findings and Future Priorities ↗2006 · Marketing Science2,340OpenAlex citations
Recent linked publications
Publications matched across ORCID and OpenAlex. Citation counts are source-specific.
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity ↗1993 · Journal of Marketing
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity ↗1993 · Journal of Marketing
- Consumer Evaluations of Brand Extensions ↗1990 · Journal of Marketing
- Brands and Branding: Research Findings and Future Priorities ↗2006 · Marketing Science
Journals published in
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Institutions
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Awards & honors
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Career timeline
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Co-authors
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Education & career institution links
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Sign in to claim this profileSources & data information
Editorial review: 2026-10-07 · Last data update: 2026-10-07 23:48:46
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