Youjae Yi
Seoul National University
Affiliation Seoul National University Top Publications On the evaluation of structural equation models (1988) – 21,018 citations On the Evaluation of Structural Equation Models (1988) – 15,732 citations Assessing Construct Validity in Organizational Research (1991) – 6,641 citations Specification, evaluation, and interpretation of structural equation models (2011) – 3,747 citations Customer value co-creation behavior: Scale ... <a title="Youjae Yi" class="read-more" href="https://journalsworld.com/researchers/youjae-yi/" aria-label="Read more about Youjae Yi">Read more</a>
Read biography ↓Biography, research & contributions
Affiliation
Seoul National University
Top Publications
- On the evaluation of structural equation models (1988) - 21,018 citations
- On the Evaluation of Structural Equation Models (1988) - 15,732 citations
- Assessing Construct Validity in Organizational Research (1991) - 6,641 citations
- Specification, evaluation, and interpretation of structural equation models (2011) - 3,747 citations
- Customer value co-creation behavior: Scale development and validation (2012) - 1,673 citations
At a glance
- Full name
- Youjae Yi
- ORCID
- 0000-0001-5536-6083
- OpenAlex ID
- https://openalex.org/A5025102458
Research interests
- Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation, Consumer Behavior and Marketing Influence, Consumer Market Behavior and Pricing
Research topics
Education
Not yet documented in this profile.
Selected research & further reading
A curated reading list, not a ranking by citation count. References use DOI metadata, matching public scholarly records or authoritative lecture sources.
See the source-linked reading and original works in the research guide above.
Citation & publication trends
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Source: OpenAlex · Retrieved 2026-10-07. Metrics are database-specific and are not a scientific ranking.
Most-cited linked publications
Publications matched across ORCID and OpenAlex. Citation counts are source-specific.
- On the evaluation of structural equation models ↗1988 · Journal of the Academy of Marketing Science21,018OpenAlex citations
- On the Evaluation of Structural Equation Models ↗1988 · Journal of the Academy of Marketing Science15,732OpenAlex citations
- Assessing Construct Validity in Organizational Research ↗1991 · Administrative Science Quarterly6,641OpenAlex citations
- Specification, evaluation, and interpretation of structural equation models ↗2011 · Journal of the Academy of Marketing Science3,747OpenAlex citations
- Customer value co-creation behavior: Scale development and validation ↗2012 · Journal of Business Research1,673OpenAlex citations
Recent linked publications
Publications matched across ORCID and OpenAlex. Citation counts are source-specific.
- On the evaluation of structural equation models ↗1988 · Journal of the Academy of Marketing Science
- On the Evaluation of Structural Equation Models ↗1988 · Journal of the Academy of Marketing Science
- Assessing Construct Validity in Organizational Research ↗1991 · Administrative Science Quarterly
- Specification, evaluation, and interpretation of structural equation models ↗2011 · Journal of the Academy of Marketing Science
- Customer value co-creation behavior: Scale development and validation ↗2012 · Journal of Business Research
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Institutions
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Awards & honors
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Career timeline
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Co-authors
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Sign in to claim this profileSources & data information
Editorial review: 2026-10-07 · Last data update: 2026-10-07 23:14:20
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