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Customer betrayal and retaliation: when your best customers become your worst enemies

Yany Grégoire, Robert J. Fisher

📖 Journal of the Academy of Marketing Science → 📅 2007-07-24 🔗 DOI: 10.1007/s11747-007-0054-0

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ℹ️ Publication Details

Journal: Journal of the Academy of Marketing Science
Published: 2007-07-24
DOI: 10.1007/s11747-007-0054-0
OpenAlex: W2102680812
Access: ✓ Open Access

📋 Cite This Paper

Yany Grégoire, Robert J. Fisher (2007). Customer betrayal and retaliation: when your best customers become your worst enemies. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0054-0

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