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Green marketing strategies: an examination of stakeholders and the opportunities they present

J. Joseph Cronin, Jeffery S. Smith, Mark R. Gleim, Edward Ramirez, Jennifer Martinez

📖 Journal of the Academy of Marketing Science → 📅 2010-10-05 🔗 DOI: 10.1007/s11747-010-0227-0

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ℹ️ Publication Details

Journal: Journal of the Academy of Marketing Science
Published: 2010-10-05
DOI: 10.1007/s11747-010-0227-0
OpenAlex: W2029636862
Access: Via publisher

📋 Cite This Paper

J. Joseph Cronin, Jeffery S. Smith, Mark R. Gleim, Edward Ramirez, Jennifer Martinez (2010). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-010-0227-0

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